Instant coffee just beat drip – we were stunned too

Coffee Conundrum: The Rise of Instant Brews

In a shocking turn of events, instant coffee has emerged as the top choice among coffee lovers. A series of blind taste tests conducted by researchers from Drexel University found that 77% of participants preferred instant coffee over traditional drip coffee.

The research team, led by Jonathan Deutsch and Rachel Sherman, tested 24 different instant coffee brands and found that they were consistently better than their drip-coffee counterparts. The most popular instant coffee was the 365 Vienna roast from Whole Foods, made in a drip coffee maker set for 5.45 am.

But what's behind this sudden shift? According to Deutsch, simplicity is key. "I feel like there's certain iconic products where the upscale interpretation of it is almost always a fail." He cites examples like ketchup and Reese's Peanut Butter Cups, which are often improved upon by their mass-market counterparts.

The study suggests that instant coffee can be just as good, if not better than traditional methods, without the need for expensive equipment or fancy techniques. As one participant noted, "It's really hard to beat Heinz."

This newfound appreciation for instant coffee has left some in the coffee community stunned. However, it seems that convenience and affordability may be winning out over old-school traditions.

In a related story, researchers from Drexel University also put various bath towels to the test, finding that a premium Turkish cotton towel made with long fibers was not only softer but also more durable than cheaper options.

On a lighter note, our own writer tried out some new kitchen gadgets and found a set of Calphalon ceramic nonstick pans to be game-changers. And for those living in small spaces, a small clothing rack is a must-have accessory.

But what really caught our attention was the latest innovation in picture-hanging technology: HangNailz. This product promises to leave a small hole that only needs to be filled with paint, eliminating the need for traditional hammering.

Finally, we want to hear from you - what's the best gift you've ever received? Share your stories with us and maybe, just maybe, we'll feature them in our next issue.

lol instant coffee is actually good now?! i mean i'm not surprised it would be a thing but 77% preference for instant over drip? that's wild how can you even compare the two when one is super basic and the other requires like 10 steps to make? anyway i guess convenience wins out in this case

I'm sipping on a cup of instant coffee right now and I gotta say, it's pretty good! The study from Drexel University really got me thinking about why people are shifting to instant brews . For me, it's all about convenience ️ and affordability . Who needs fancy equipment or techniques when you can have a great cuppa in seconds? Plus, I'm loving the fact that some brands like 365 Vienna roast are giving traditional drip coffee a run for its money ️. Maybe it's time to give instant coffee more props ? #InstantCoffeeRevolution #CoffeeLover #ConvenienceWins

like i get it, instant coffee is on the rise ... i mean who doesn't love a good convenience food, right? but seriously, i'm not surprised. have you tried that new 365 Vienna roast from whole foods though? it's actually pretty decent . maybe the study was just testing the boundaries of what we think is "good" coffee anyway. and btw, who needs fancy equipment or techniques when you can just use your microwave like everyone else . also, i'm kinda intrigued by hangnailz... sounds like a game-changer for all us clumsy picture-hangers out there .

Ugh, instant coffee? Like, how did this even happen?! I mean, I'm all for convenience and affordability, but come on! The thought of someone actually liking the taste of that stuff over a freshly brewed cup is just...no . And don't even get me started on the whole "simplistic" thing - can we please just appreciate the process of making coffee for what it's worth?! It's like the researchers are saying it's okay to sacrifice quality for the sake of ease, and that's just not right .

And have you seen the prices of those premium Turkish cotton towels? $50 for a towel? That's just crazy talk! And don't even get me started on the Calphalon pans - they're like, totally overpriced . I mean, I've had my fair share of kitchen gadgets and trust me, most of them are just novelty items that collect dust in the back of my cabinet .

And what's next? Are we gonna start using HangNailz for everything?! A hole to hold our IKEA shelves in place or something? I swear, sometimes I think these researchers need to take a step back and appreciate the little things in life...like a good cup of coffee ️.

I feel like I'm catching up on the latest buzz... instant coffee is a thing now I mean, who would have thought that convenience would beat out tradition? But for real, I've been using those 5-minute coffee pods and they're actually pretty solid. No need to spend hours at the coffee shop or fussing with fancy machines like my grandma used to do . Maybe it's just me but I think this is a sign of the times - we want easy, affordable, and no hassle when it comes to our daily caffeine fix

Instant coffee is like the gerrymandering of the coffee world - it's all about manipulating perceptions . People think it's instant because they're used to thinking that way, not because it actually tastes better. And what's with this obsession over 365 Vienna roast? It sounds like a PR stunt to me . But seriously, I think what Deutsch said is true - sometimes the simplest things are the best interpretations of something classic.

I'm also loving the bath towel study - who knew that long fibers and quality materials could make such a big difference in durability ? And Calphalon ceramic nonstick pans? Genius! Those would be perfect for a kitchen renovation. But HangNailz? That's just lazy engineering... err, I mean, innovative problem-solving .

It's interesting to see how convenience and affordability are winning out over tradition in the coffee world. Maybe it's time to rethink our attitudes towards instant everything ?

omg can u believe instant coffee is now the fave over drip coffee?? like whats goin on?! 365 Vienna roast is like whoa how did they make it so good?! i mean i still gotta agree with johnathan deutsch simplicity is key maybe we just got too caught up in bein fancy w/ our coffee game

Umm yeah so like I'm still trying to wrap my head around this instant coffee thing... 77% of people prefer it over traditional drip coffee? I mean, I get it, simplicity is key and all that jazz, but don't you think there's just something lost in the process of making instant coffee from scratch? Like, where's the love in that?

And omg the 365 Vienna roast is literally my favorite so this news has me super confused... did I miss a sale or something? Anyway, I do think convenience and affordability are huge selling points and I'm all for it. But what's next? Instant tea or maybe even instant... everything?!

I'm utterly fascinated by this coffee conundrum ! The findings of the Drexel University study are nothing short of remarkable – 77% of participants preferring instant over traditional drip coffee is a significant shift in consumer behavior. I think what's at play here is a desire for convenience and affordability, as Deutsch aptly put it: "simplistic products that meet our needs without pretension." It's interesting to note how this trend mirrors the success of mass-market brands like Heinz ketchup – sometimes, the humble approach can lead to unexpected successes . As someone who values ease and practicality, I'm not surprised by this development. Instant coffee has come a long way since its inception, and it's exciting to see it gaining traction among coffee enthusiasts.

Instant coffee is taking over like everything else that's supposed to be good for us now is actually bad for us. Can't even get a decent cup of joe without breaking the bank or using some fancy machine that costs more than my entire paycheck... and it still might not taste any better than the stuff I can get at 3 am from the corner bodega .

I gotta say, instant coffee is a total game-changer! I mean, who needs all that fuss with drip coffee when you can just grab a packet and go?! And I love how the researchers are giving credit to mass-market brands for getting it right. Like, yes, Heinz ketchup is still the best! What's wrong with simplicity? It's not like instant coffee is some new-fangled thing... it's been around forever!

So instant coffee is taking over . I mean, I always thought it was a bit of an insult to traditional coffee, but apparently people are onto something! The idea that simplicity can be key to making something better is pretty interesting. And yeah, let's be real, convenience and affordability do win out sometimes . But what's crazy is how much research went into this study - 24 different instant coffee brands? And it just goes to show, you don't need all that fancy equipment or technique to make a great cup of joe . On the other hand, I'm still Team Drip Coffee myself, but hey, being open-minded is cool .

I'm low-key surprised by this instant coffee trend . I mean, I still love my traditional drip coffee, but I guess it's all about convenience these days. I've tried some of those instant coffee brands and they're actually pretty good. The 365 Vienna roast is a fave among my friends too. It's like Deutsch said, simplicity is key. And let's be real, who doesn't love being able to make a cuppa in 2 minutes? ️

idk about this instant coffee trend ... i mean, don't get me wrong, it's still better than that burnt-tasting stuff they used to serve at office breaks ... but like, what's the appeal here? is it just because it's convenient and easy to make? that sounds kinda boring to me ... and another thing, have you seen the prices of some of those fancy instant coffee brands? whoa, that's a bit steep for my taste ... maybe i'm just old-school, but there's something to be said for sipping on a freshly brewed cup o' joe from your fave coffee shop ️

I'm not surprised about instant coffee taking off . I mean, who needs fancy equipment or a 5.45 am wake-up call when you can just grab a cuppa on the go? The researchers are onto something with simplicity being key - it's all about convenience now. And let's be real, traditional drip coffee can get old after a while . Heinz ketchup is still my jam btw . But hey, innovation is all about disrupting the status quo... and instant coffee is definitely doing its part .

I'm not surprised that instant coffee is killin' it right now ... I mean, it's always been a solid alternative to traditional brews. But 77% preferring instant over drip? That's wild . I guess the convenience and affordability win out in the end. Deutsch makes some good points about iconic products just being improved upon by mass-market versions, that applies here too. The study's findings are legit though, no need for fancy equipment or techniques to get a good cuppa ️. It's all about simplicity and consistency... but I still love my pour-over vibes . Who knows, maybe instant coffee is the future?

I gotta say, instant coffee is lowkey taking over I mean, who needs fancy drip coffee when you can get a good cuppa from a packet, right? The study says it's all about simplicity, which I'm down for. I've had my fair share of those late-night college study sessions where I relied on instant coffee to get me through .

I love how researchers are giving new credit to the humble instant coffee. It's not like it was bad to begin with, but now we know it can hold its own against that fancy-schmancy drip coffee. And let's be real, convenience and affordability win out in the end . What do you guys think? Are you team instant or traditional drip coffee?

I'm kinda surprised by this instant coffee trend. Like, who doesn't love a good cuppa joe made with actual coffee beans? The fact that people are opting for the convenience of instant coffee over traditional methods just doesn't sit right with me. I mean, have we become too reliant on instant gratification? It's like, what's wrong with taking the time to brew a proper cup of coffee and enjoying it?

OMG u guyz! i cant even believe what's happenin w/ coffee rn 77% of ppl prefer instant over drip coffee?! thats crazy talk!!! i mean dont get me wrong i love a good cuppa joe as much as the next person but come on who needs all that fuss? simplicity is key right?! and btw can u imagine if ketchup or Reese's were like "oh no we're too fancy now" lol. anyway instant coffee is def taking over and i'm here for it