Buying more, wearing less - why India's Diwali gold rush is different

I'm kinda surprised that people are prioritizing making a purchase over actually owning something new this Diwali . I mean, sure, $1,440 for 10 grams is crazy, and if you're gonna spend that much, at least get somethin' you'll wear, right? But instead, folks are stockpilin' gold like it's goin' outta style . And those jewellers, they're clever, adaptin' to the demand by designin' pieces with less gold and makin' 'em look all fancy .

It's interesting how Indians see gold as an investment opportunity more than just a luxury item . I mean, it makes sense, given the country's history and culture around gold. And with households holdin' so much gold (like $3.8 trillion, whoa!), it's gotta be seen as somethin' that provides stability and support for the economy .

I'm not sure if this trend is gonna continue after Diwali, though . Maybe people'll get a little tired of stockpilin' gold or just wanna spend their money on actual things they can use. But for now, it's fun to watch the market go crazy .

I remember when my aunt used to buy gold coins for Diwali and wear them proudly around her neck . Now it's like she's just buying them as an investment opportunity . I mean, $1,440 for 10 grams is crazy! How did it get this bad? In my childhood, we didn't even think about buying gold for Diwali, it was just something your parents would buy for you when you were older. And now everyone's doing it like it's some kind of thing . I guess the trend of wearing less and buying more is because people can't afford to wear all their new gold pieces at once . But honestly, I'm a bit sad that Diwali isn't just about wearing pretty jewelry anymore .

I don’t usually comment on market trends but I think it’s wild how people in India are treating Diwali like a gold-buying festival . Like, they know prices are high but everyone just wants to get their hands on some 24K goodness! It’s not just about wearing fancy jewelry this time, it’s about buying and holding onto it for the long haul. The idea that gold is an investment opportunity, not a luxury item, really speaks to how Indian culture views wealth . And honestly, who can blame them? With $3.8 trillion of gold in households, that’s some serious stability . I do worry about the environmental impact though , but overall it's cool to see people being so proactive about their finances

oh my gosh i'm loving all the excitement around diwali gold rush!! it's like every indian is trying to get their hands on some shiny new gold coins and bars and honestly, who can blame them? $1,440 for 10 grams is CRAZY but i guess when you've got that much gold at home (like, literally $3.8 trillion lol) you gotta stay ahead of the game right?! anyway, i'm all about supporting our indian entrepreneurs and jewelers who are adapting to this changing market let's keep cheering them on!!