The platform exposing exactly how much copyrighted art is used by AI tools

AI Giants Face Copyright Conundrum as Generative Technology Goes Mainstream

A growing number of creatives are questioning how much copyrighted material is being used in AI tools, which can produce works strikingly similar to those created by humans. Google's Veo3 video tool and OpenAI's Sora 2, for instance, were found to be remarkably close matches to the BBC's Doctor Who and Warner Bros.'s James Bond.

Vermillio, a US-based tech platform, has developed a system that can track how much AI-generated content relies on pre-existing copyrighted material. According to Vermillio, Google's Veo3 tool generated an 80% match with its Doctor Who fingerprint, while OpenAI's Sora 2 was an 87% match.

This issue has sparked heated debate among copyright holders and industry leaders. Creative professionals are demanding compensation for the use of their work in building AI models. In a recent settlement, Anthropic agreed to pay $1.5 billion to settle a class-action lawsuit by authors who claimed that the company had used pirated copies of their works.

The motion picture association trade group has urged OpenAI to take immediate action to address copyright issues surrounding its Sora tool. However, experts argue that this is only scratching the surface of a much larger problem.

"Time to stop pretending that the stealing is not taking place," said Beeban Kidron, a crossbench peer in the House of Lords and a leading figure in the fightback against the UK government proposals. "If Doctor Who and 007 can't be protected then what hope for an artist who works on their own and does not have the resources or expertise to chase down global companies that take their work without permission and without paying?"

Industry leaders are scrambling to find solutions as AI technology becomes increasingly ubiquitous. A key sticking point is the lack of transparency around how much copyrighted material is being used in AI tools. Vermillio claims its system can provide some clarity, but more needs to be done to ensure that creatives are fairly compensated for their work.

As the debate rages on, one thing is clear: the use of copyrighted material in AI tools is a contentious issue that requires immediate attention from industry leaders and policymakers alike.

I'm so torn about this whole AI copyright thing . On one hand, I get it - creatives need to be paid for their work. Like, who has the time or resources to track down companies like Google and OpenAI that are basically copying their stuff? It's already a nightmare dealing with those guys.

But at the same time, AI is literally changing the game for artists and writers. I mean, can you imagine if someone created an AI tool that could help you come up with ideas or automate tedious tasks? It sounds like science fiction now, but it's coming, right?

The problem is, we're not even having a conversation about how to make this work. Like, what's the plan for compensation? Is it just gonna be a blanket payment per word or something? Or do we need some kind of royalty system that's specific to AI-generated content?

I think Vermillio's system is a good start, but we need more than that. We need industry leaders and policymakers to get on board and figure out how to make this work for everyone. It's not just about the money - it's about fairness and innovation.

AI is takin so big league fast! I mean, dont get me wrong, i love a good movie night or binge watchin my fav show but when it comes to creatives makin a livin off their work its just not fair that AI can jus steal and reproduce it like its goin outta style. Like Beeban Kidron said, whats the point if artists cant even protect themselves from these giant corps? Vermillio's system might be a start but honestly, more needs to b done so creatives can make ends meet. Can't we just get paid for our work instead of AI getting all the glory?

AI companies need to step up their game when it comes to respecting creators' rights. 80% match with Doctor Who? That's just not cool . I mean, can you imagine if someone used your work without permission? It'd be a nightmare . Industry leaders should make sure they're compensating artists for their content. We need more transparency too . Vermillio's system might help, but it's only part of the solution . This is just the tip of the iceberg - what about all the other AI tools out there?

I mean can you believe how messed up this whole thing is Like, these companies are basically using pre-existing work to train their AI models and then they have the nerve to wonder why creatives are upset about it? The fact that Anthropic had to pay out $1.5 billion to settle a lawsuit just shows how far behind the curve these companies are And Vermillio's system that tracks copyright infringement is just a Band-Aid on a much deeper wound, if you ask me We need some real solutions here, not just lip service from industry leaders and policymakers who don't actually care about the impact on creatives

I don’t usually comment but it’s crazy to think about how much AI-generated content relies on pre-existing copyrighted material . I mean, I get it, AI tools are getting better and better at mimicking human creativity, but that doesn't mean we should just let companies take other people's work without paying them . The whole thing feels like a big mess and needs to be sorted out ASAP. It's not just about the artists who create the content in the first place, it's also about the companies that are profiting from their work without permission. We need some kind of transparency around how much copyrighted material is being used in these AI tools so we can start having a proper conversation about fair compensation

ummm this is wild... i mean i get why they wanna crack down on it but $1.5 billion seems kinda harsh tbh especially when you consider how much money these companies make in like a day can't they just, like, compensate creatives fairly or something? and whats with the lack of transparency tho? like how is anyone even supposed to know if their work is being used without even checking anyway gotta give props to Vermillio for trying to solve this problem

this whole AI copyright thing is getting weird fast - i mean think about it, we're already seeing massive companies like google and openai using someone elses work to train their models without even so much as a thank you . and now experts are saying that its not just about finding ways to compensate authors but also about making sure this doesnt become a total free for all . i think its time for a new set of rules or at least some kind of industry standard for how much copyrighted material can be used in AI tools - otherwise we're gonna end up with a bunch of creatives being left out in the cold .

AI giants gotta step up their game , you feel? They're rakin' it in with these generative tech tools but creatives are gettin' screwed over . I mean, if a tool's 80% match to Doctor Who is good enough for the BBC, then why not give artists some credit ? It's all about fairness and transparency here . Industry leaders gotta come together and figure out how to fairly compensate creatives for their work. It's time to stop pretendin' that AI tech ain't takin' from existing works . We need more solutions than just Vermillio's system, we need a big picture . The movie industry's already been sued for $1.5 billion, so it's clear somethin' needs to change .

AI giants need to step up their game when it comes to handling copyrights. Using 80-87% matches as acceptable is just not cool . I get that AI tech is advancing fast, but that's no excuse for big companies not having proper systems in place. It's like they're taking someone else's work and expecting them to just be cool with it . The whole thing feels like a game of whack-a-mole - one problem gets solved and another pops up . And what's the solution? More fines? More lawsuits? That just creates more uncertainty for creatives who are already struggling to make ends meet . I think industry leaders need to get together, come up with some solid guidelines, and make sure everyone's playing by the same rules . No easy answers here, but it's time for change .

so what's up with these new AI tools? like, they can make content that's super similar to stuff we already have out there, but it's not clear if the creators are supposed to get paid or whatever... i mean, i get why people want to protect their work, but at the same time, isn't this just how it's always been with copying and stuff?

i'm not sure what the big deal is, can't we just figure out a way for everyone to make some money from all this content creation? like, maybe there's a way for AI tools to use licensed material or something... i don't know, i'm no expert

this is so messed up... i mean, think about it - these massive tech companies are basically using other people's work to train their AI models without even asking permission . it's like they're buying and selling pieces of someone else's soul . and now we're expected to just sit back and let them do whatever they want? not cool, imo. someone needs to step in and make sure the creatives are getting paid for their work. maybe a new system that requires companies to get permission from the original creators before using their stuff? or like, some kind of royalty structure that compensates artists when their work is used in AI tools . whatever it is, we need it ASAP .

I'm getting so frustrated with these tech giants . I mean, what's the point of even calling it "AI-generated" if they're just gonna steal our work? I've been writing for years, and now some big corp comes along and makes a tool that's like 80% identical to my storylines? That's just not right!

I feel so bad for all the indie creators out there who can't even afford to chase after these massive corps for copyright infringement. It's like they're being taken advantage of in a big way . I think we need some serious regulation here, like maybe a "Fair Use" clause specifically for AI-generated content .

And what really gets my goat is that all this is happening without any transparency whatsoever . We need to know what's going on behind the scenes, how much of our work is being used, and who's profiting off it . It's like they're playing fast and loose with other people's intellectual property .

I'm all for innovation and progress, but not when it comes at the expense of creators' rights . We need to make sure that everyone's being fairly compensated for their work, especially in this new AI landscape . It's time for some serious accountability from these tech giants !

I'm so down for Vermillio's system to track AI-generated content - it's about time we get some clarity on this issue ! I mean, can you imagine if your art or music was used in an AI tool without your consent? It's like, hello, that's your work being built upon and profited from! The fact that Anthropic had to pay $1.5 billion is just the tip of the iceberg - we need a more comprehensive solution here . Industry leaders need to step up their game and find a way to fairly compensate creatives for their work, especially since AI tools are becoming so prevalent . It's time for transparency and accountability, for sure!

AI is just getting outta hand . I mean, who needs 80% matches to Doctor Who? It's not like those are some original stories or anything . And now we're supposed to believe that creators are gonna get paid for their work when these AI tools can just 'borrow' from anyone and everyone? Give me a break . What's next, getting paid for breathing? And what about all the people who use these tools without even realizing they're using someone else's stuff? It's like, own up to it or get out of the game, tech giants .

I'm not sure I buy into all this fuss about AI and copyright . I mean, think about it, creatives have been using references and inspirations for years without anyone getting upset about it. Just because it's automated doesn't change the fact that you're still using someone else's work. And let's be real, how hard is it to come up with something entirely original when there are billions of dollars worth of content out there?

And what really gets me is all this hype around "fair compensation" . Can't we just agree on some basic guidelines and leave it at that? I'm not saying the creators shouldn't get paid, but let's not make a mountain out of a molehill here .

I think the industry leaders are just trying to cover their backsides . "Oh, look, we're paying $1.5 billion" - yeah, good for them, I guess . But what about the rest of us who don't have the means to file lawsuits and demand compensation? It's not exactly a level playing field here .

We need to take a step back and think about the bigger picture . Is this really just about copyright laws or is it about control? Are we trying to stifle innovation or just protect our egos ?

I think this whole thing is a total mess . I mean, come on, if an 80% match isn't considered copyright infringement then what's next? Are we gonna let anyone just take our work and use it without asking? It's not like these AI tools are magic or something - they're just using pre-existing content to learn and improve.

And don't even get me started on the lack of transparency . If Vermillio can track how much copyrighted material is being used, why can't Google and OpenAI be more upfront about it? It's like they're trying to hide something.

I feel for all the creatives out there who are struggling to make ends meet . They deserve better than to have their work pilfered by corporations without so much as a nod of acknowledgement. Let's get this sorted out ASAP!

AI TOOLS ARE GETTING TOO GOOD AT STEALING OUR WORK i mean, whats next? are we gonna have to start paying royalties just for existing? i think this is a huge problem and needs to be addressed ASAP . i mean, who gets to decide what constitutes "fair use" when its AI vs human creatives? and what about all the new creators out there who dont even get paid squat for their work? it just doesnt seem right that the big tech companies are getting off scot free . we need some real solutions to this problem, like vermillio's system or something... anything is better than just ignoring it