15 Best Fall Activewear Deals, With Up to 50% Off Alo Yoga, Lululemon, Patagonia and More As summer gives way to autumn, activewear brands like Alo Yoga, Lululemon, and Patagonia kick off their marketing engines, touting discounts on last season's merchandise.
This seasonal ritual is as predictable as it is lucrative for retailers, but what does it mean for consumers? Brands anticipate demand and manufacture excess stock to meet projected sales figures.
When the seasons change, they create artificial scarcity by discontinuing last season's styles, justifying discounts on unsold inventory.