The Smartphone Paradox: Can Amazon Succeed Where Others Have Failed? Amazon's alleged plans for a new smartphone, dubbed "Transformer," have sparked intense speculation about the company's intentions.
Panos Panay, head of devices and services, has been tight lipped about the project's status. Amazon's history in smartphones is a cautionary tale.
The Fire Phone, launched in 2014 with great fanfare, was widely panned for its lackluster hardware and limited app selection.