Colouring Outside the Lines: Calbee's Packaging Conundrum Reveals Bigger Picture Calbee, Japan's largest snack manufacturer, has been transitioning its product lines to monochrome printing due to uncertainty over naphtha supplies stemming from the Middle East conflict.
However, with ink procurement concerns seemingly eased, Calbee is set to reverse course – at least in part. Eight products will resume full colour printing, a move that will be gradual and selective.
Some products still cling to monochrome labels, raising questions about what drove Calbee's initial decision to simplify its packaging and what this says about the industry as a whole.