How Adobe’s CMO Is Preparing for the AI Powered Era of Brand Discovery The shift from search engines to AI driven interfaces is no longer a novelty, but a harsh reality that's forcing chief marketing officers (CMOs) to rethink their strategy.
As Lara Balazs, Adobe's chief marketing officer, notes, "There's AI. Do that. " The directive may seem vague, but it speaks volumes about the seismic changes underway in the marketing world.
For decades, CMOs have been measured on their ability to deliver more with less. However, as AI becomes an integral part of product discovery, traditional metrics are losing relevance.