The Celebrity Backed Sales Pitch: What's Behind iHerb's Anniversary Sale? iHerb's 30th Anniversary Sale offers fans of Lemme Sleep Gummies, The Honest Company, and Chamberlain Coffee discounts of up to 30 percent.
But what drives these celebrity backed sales, and what do they reveal about the intersection of consumer tech and celebrity culture?
The Rise of Celebrity Endorsements in E commerce Celebrity endorsements have long been a staple of advertising, but recent years have seen a significant shift towards e commerce.