The NFL's Streaming Gamble: Will Fans Follow? The National Football League has announced its first ever game on Thanksgiving Eve, a Packers Rams matchup that will stream exclusively on Netflix.
This development marks a significant shift in strategy for the league, which has partnered with the streaming giant to air several games throughout the regular season.
Traditionally, NFL games have been broadcast on television channels like NBC and CBS, but the league is now prioritizing online platforms to reverse declining viewership on traditional channels.