When Gadget Frenzy Meets Cultural Sensitivity As the world's attention converges on Spain's San Fermín festival in Pamplona, it's impossible to ignore the parallels between this ancient celebration and our modern obsession with technology.
Thousands of visitors flock to the city each year for a taste of the "running of the bulls," a spectacle that has captivated Ernest Hemingway since his 1926 novel.
Meanwhile, consumer tech is witnessing an unprecedented frenzy around the latest gadgets and gizmos – all vying for attention and dollars.