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Altman's Teflon PR: A Masterclass in Crisis Management

The Altman Show: A Masterclass in Teflon PR The trial of Sam Altman has been a sensationalized affair, with two weeks of witness testimony portraying him as duplicitous.

However, when he finally took the stand himself, his demeanor shifted dramatically. He presented himself as a sympathetic "nice kid from St. Louis," seemingly perplexed by the accusations.

This performance is not just about Altman's personal brand; it also reflects the work of his PR machine.

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