The Ratings Ruckus: What's Behind the State of Origin Broadcast Boom? The recent State of Origin finale drew a record 4. 29 million viewers, a testament to the series' enduring popularity.
However, this surge in interest raises questions about what drives its continued dominance. The NRL's $5.
3 billion broadcast deal has injected fresh capital into the sport and its broadcasting infrastructure, potentially contributing to improved production values, marketing campaigns, and overall viewer experience.