Why Upper Deck is Reviving a Viral Michael Jordan Marketing Stunt From 1992 Upper Deck's decision to revive their infamous 1992 billboard stunt has sparked more than just nostalgia for the sports card company.
It's a reminder that some marketing concepts have staying power, while others are relegated to the annals of time.
The original campaign was a stroke of genius, capitalizing on Michael Jordan's meteoric rise as a basketball icon in the early 1990s.