The Great Hustle Cult Reversal: When Burnout Becomes Uncool Kevin O'Leary's abrupt change of heart on hustle culture is a rare instance where even billionaires seem to be listening to their inner selves.
For years, he preached that only those willing to put in 25 hours a day could succeed – but now he's singing a different tune.
O'Leary's recent Instagram video warns Gen Z founders against glorifying overwork and burnout, advising them instead to prioritize self care.