US Sees Spike in 'Drinksgiving' Trend on Thanksgiving Eve, Experts Warn of 'Rampant Drinking Culture'
As Americans gear up for a festive Thanksgiving weekend, many are flocking to bars to blow off steam and reconnect with old friends. The pre-Thanksgiving night tradition, often referred to as "Blackout Wednesday" or "drinksgiving," has become increasingly popular in recent years.
Data from BeerBoard, a company that tracks over $1 billion in alcohol sales, reveals that spirit sales increased by 39.6% on Thanksgiving Eve last year compared to the previous year. Tequila was among the top spirits driving this surge, accounting for a significant portion of the growth.
The trend is attributed to people seeking emotional release and nostalgia before embarking on a holiday weekend filled with family gatherings and celebrations. According to Jonathan Alpert, a New York City-based psychotherapist, Thanksgiving Eve often "blends nostalgia with emotional release." As individuals reconnect with friends from their past, they may rely on alcohol as a shortcut to feeling relaxed and bonded.
However, experts warn that this trend can have negative consequences, such as exacerbating family tensions and stress. Carole Lieberman, a psychiatrist based in Beverly Hills, California, suggests that the heightened anxiety and tension among families due to politics may contribute to the spike in drinking on Thanksgiving Eve.
Drinking too heavily on Thanksgiving Day can worsen these tensions, according to experts. Alpert advises people to set limits, eat beforehand, and alternate drinks with water to prevent a festive tradition from turning into an emotional hangover the next day. He also emphasizes the importance of staying connected with emotions before making decisions about drinking.
In essence, while some Americans may see "drinksgiving" as a way to ease anxiety and celebrate, experts caution that excessive drinking can have far-reaching consequences for individuals and families alike.
As Americans gear up for a festive Thanksgiving weekend, many are flocking to bars to blow off steam and reconnect with old friends. The pre-Thanksgiving night tradition, often referred to as "Blackout Wednesday" or "drinksgiving," has become increasingly popular in recent years.
Data from BeerBoard, a company that tracks over $1 billion in alcohol sales, reveals that spirit sales increased by 39.6% on Thanksgiving Eve last year compared to the previous year. Tequila was among the top spirits driving this surge, accounting for a significant portion of the growth.
The trend is attributed to people seeking emotional release and nostalgia before embarking on a holiday weekend filled with family gatherings and celebrations. According to Jonathan Alpert, a New York City-based psychotherapist, Thanksgiving Eve often "blends nostalgia with emotional release." As individuals reconnect with friends from their past, they may rely on alcohol as a shortcut to feeling relaxed and bonded.
However, experts warn that this trend can have negative consequences, such as exacerbating family tensions and stress. Carole Lieberman, a psychiatrist based in Beverly Hills, California, suggests that the heightened anxiety and tension among families due to politics may contribute to the spike in drinking on Thanksgiving Eve.
Drinking too heavily on Thanksgiving Day can worsen these tensions, according to experts. Alpert advises people to set limits, eat beforehand, and alternate drinks with water to prevent a festive tradition from turning into an emotional hangover the next day. He also emphasizes the importance of staying connected with emotions before making decisions about drinking.
In essence, while some Americans may see "drinksgiving" as a way to ease anxiety and celebrate, experts caution that excessive drinking can have far-reaching consequences for individuals and families alike.