The Jean Conundrum: How Fashion's Favorite Fad Became a Force to Be Reckoned With
Fashion has long been known for its capricious nature, but this year's take on the humble jean is proving particularly divisive. From baggy whites to stovepipe styles, it seems that anything goes when it comes to the cut, wash, and length of our denim darlings. But amidst all the chaos, one question remains: what exactly was the jean of 2025?
It appears that fashion's favorite fad has become a force to be reckoned with, with designers and brands alike jumping on the bandwagon in an attempt to stay relevant. Social media platforms have given consumers even more control over the narrative, with influencers and celebrities showcasing their own interpretations of baggy fits, from extra-baggy white jeans to flared styles.
According to Amy Leverton, founder of Denim Dudes, a denim consultancy firm, the proliferation of choice has created a scenario where "consumers have never been more in control of the narrative when it comes to fit trends." She notes that in the late 90s and early 00s, jean fits moved slowly, but now they are changing rapidly, with new styles emerging all the time.
One style that has gained significant traction is the wide-leg cut, which has seen a surge in popularity since April. M&S reports that its bestseller is a wide-leg indigo wash jean, while Levi's has also seen success with its XL straight and baggy barrel jeans. The latter, featuring an adjustable tie waist, has been praised for its versatility.
However, not everyone is convinced that the baggy fit is here to stay. Leverton suggests that once we reach peak baggy, the pendulum will swing back, and slimmer silhouettes will gain traction. She notes that looks like Lewis Hamilton's extra-wide jeans will "always live on the fringes of fashion" but are unlikely to become a mainstream staple anytime soon.
Meanwhile, Levi's is betting on the freedom to move between silhouettes, with its designers suggesting that consumers can opt for loose and baggy one day and skinny or low-rise the next. The brand has also seen success with its twisted baggy style, where the seams curve around the leg rather than sitting in a straight line.
As we bid farewell to 2025, it's clear that jeans have become an ever-changing landscape of styles, silhouettes, and interpretations. While skinny jeans may not be dead just yet, it seems that the pendulum is swinging towards a more relaxed, comfortable fit. One thing is for sure: only time will tell if this trend will stick or if we'll see a return to more classic styles in 2026.
Fashion has long been known for its capricious nature, but this year's take on the humble jean is proving particularly divisive. From baggy whites to stovepipe styles, it seems that anything goes when it comes to the cut, wash, and length of our denim darlings. But amidst all the chaos, one question remains: what exactly was the jean of 2025?
It appears that fashion's favorite fad has become a force to be reckoned with, with designers and brands alike jumping on the bandwagon in an attempt to stay relevant. Social media platforms have given consumers even more control over the narrative, with influencers and celebrities showcasing their own interpretations of baggy fits, from extra-baggy white jeans to flared styles.
According to Amy Leverton, founder of Denim Dudes, a denim consultancy firm, the proliferation of choice has created a scenario where "consumers have never been more in control of the narrative when it comes to fit trends." She notes that in the late 90s and early 00s, jean fits moved slowly, but now they are changing rapidly, with new styles emerging all the time.
One style that has gained significant traction is the wide-leg cut, which has seen a surge in popularity since April. M&S reports that its bestseller is a wide-leg indigo wash jean, while Levi's has also seen success with its XL straight and baggy barrel jeans. The latter, featuring an adjustable tie waist, has been praised for its versatility.
However, not everyone is convinced that the baggy fit is here to stay. Leverton suggests that once we reach peak baggy, the pendulum will swing back, and slimmer silhouettes will gain traction. She notes that looks like Lewis Hamilton's extra-wide jeans will "always live on the fringes of fashion" but are unlikely to become a mainstream staple anytime soon.
Meanwhile, Levi's is betting on the freedom to move between silhouettes, with its designers suggesting that consumers can opt for loose and baggy one day and skinny or low-rise the next. The brand has also seen success with its twisted baggy style, where the seams curve around the leg rather than sitting in a straight line.
As we bid farewell to 2025, it's clear that jeans have become an ever-changing landscape of styles, silhouettes, and interpretations. While skinny jeans may not be dead just yet, it seems that the pendulum is swinging towards a more relaxed, comfortable fit. One thing is for sure: only time will tell if this trend will stick or if we'll see a return to more classic styles in 2026.