Elon Musk's plan for Twitter's blue check marks seems to have backfired, as the platform has started verifying only accounts that pay $8 per month for its Twitter Blue subscription service. The billionaire had announced in April that he would "begin winding down" blue checks granted under the old verification system, which was intended to protect high-profile users from impersonation.
However, instead of removing legacy blue check marks, Twitter has appended a new label reading: “This account is verified because it’s subscribed to Twitter Blue or is a legacy verified account.” This move has left many users wondering whether verified accounts are notable individuals or simply users who have paid for verification.
One high-profile account that lost its blue check mark over the weekend was the New York Times, which had previously stated it would not pay for verification. The decision came after an actor and anti-bullying activist posted a meme about the Times declining to pay for verification, prompting Musk to respond with a tweet saying "Oh ok, we’ll take it off then."
Musk's latest move has sparked criticism from experts in inauthentic behavior, who argue that reserving verification for paid users could make it easier for scammers to impersonate high-profile users. They also question whether the new system will actually reduce the number of bots on the site.
The confusion surrounding Twitter's verification system is not new and has been ongoing since Musk took over as CEO. The billionaire had previously said that individual users would eventually have to pay for blue checks, which could drive revenue and help him pay off significant debt after buying Twitter for $44 billion.
In another puzzling move, Twitter replaced its blue bird logo with doge, a meme representing the cryptocurrency dogecoin, which Musk has promoted. The price of dogecoin shot up 20% on Monday, sparking further speculation about what's driving these changes on the platform.
				
			However, instead of removing legacy blue check marks, Twitter has appended a new label reading: “This account is verified because it’s subscribed to Twitter Blue or is a legacy verified account.” This move has left many users wondering whether verified accounts are notable individuals or simply users who have paid for verification.
One high-profile account that lost its blue check mark over the weekend was the New York Times, which had previously stated it would not pay for verification. The decision came after an actor and anti-bullying activist posted a meme about the Times declining to pay for verification, prompting Musk to respond with a tweet saying "Oh ok, we’ll take it off then."
Musk's latest move has sparked criticism from experts in inauthentic behavior, who argue that reserving verification for paid users could make it easier for scammers to impersonate high-profile users. They also question whether the new system will actually reduce the number of bots on the site.
The confusion surrounding Twitter's verification system is not new and has been ongoing since Musk took over as CEO. The billionaire had previously said that individual users would eventually have to pay for blue checks, which could drive revenue and help him pay off significant debt after buying Twitter for $44 billion.
In another puzzling move, Twitter replaced its blue bird logo with doge, a meme representing the cryptocurrency dogecoin, which Musk has promoted. The price of dogecoin shot up 20% on Monday, sparking further speculation about what's driving these changes on the platform.