X's new feature revealing the locations of popular accounts has sparked a firestorm of recriminations as dozens of high-engagement pro-Trump and "America first" accounts are revealed to be based overseas. The revelation has highlighted a concerning trend: many of these accounts originate from Asia, fueling debates over whether they represent state-backed influence campaigns or opportunistic grifters.
At the heart of this issue is the lucrative nature of social media platforms like X, where users can monetize their engagement through likes, comments, and shares. The platform's decision to base creator payments on engagement levels has created an environment in which creators feel incentivized to push content that generates a reaction - including outrage, anger, or even hate speech. This phenomenon, dubbed "rage bait," has been exploited by malicious actors to spread disinformation and further polarize online discourse.
Experts point to the sophistication of foreign influence campaigns, but also suggest that the sheer number of pro-Trump accounts around the world may be driven more by profit than politics. Social media's reliance on attention and engagement means that platforms like X can create an environment in which money is tied directly to outrage and controversy - a dynamic that can fuel both legitimate debate and malicious manipulation.
A recent investigation by Benjamin Strick found that nearly all of the "independent Trump supporting" women accounts with thousands of followers are located in Thailand, often posting anti-Islamic content alongside pro-Trump sentiment. This phenomenon highlights how foreign actors have adapted to exploit existing societal tensions to further their agendas - including promoting xenophobic and misogynistic rhetoric to appeal to right-wing audiences.
While the origins of these accounts may be murky, experts agree that this is a symptom of a larger problem: the normalization of extremist ideologies in online spaces. The dark corners of the internet can incubate ideas that spread rapidly through mainstream platforms before being seized upon by politicians - often with disastrous consequences.
As one expert noted, "Extreme ideas start in these dark corners of the internet. They spread, they become memes, they go on to more mainstream platforms and then you see politicians pick them up." The recent example of Donald Trump's Oval Office ambush of South African President Cyril Ramaphosa illustrates how such ideologies have gained traction and even influence policy decisions.
X has been tight-lipped about its response to the controversy, but it is clear that this issue goes beyond individual accounts - it speaks to a broader need for social media platforms to prioritize transparency, accountability, and verifiable content. The stakes are high: if left unchecked, this trend could undermine democratic processes and further polarize online discourse.
At the heart of this issue is the lucrative nature of social media platforms like X, where users can monetize their engagement through likes, comments, and shares. The platform's decision to base creator payments on engagement levels has created an environment in which creators feel incentivized to push content that generates a reaction - including outrage, anger, or even hate speech. This phenomenon, dubbed "rage bait," has been exploited by malicious actors to spread disinformation and further polarize online discourse.
Experts point to the sophistication of foreign influence campaigns, but also suggest that the sheer number of pro-Trump accounts around the world may be driven more by profit than politics. Social media's reliance on attention and engagement means that platforms like X can create an environment in which money is tied directly to outrage and controversy - a dynamic that can fuel both legitimate debate and malicious manipulation.
A recent investigation by Benjamin Strick found that nearly all of the "independent Trump supporting" women accounts with thousands of followers are located in Thailand, often posting anti-Islamic content alongside pro-Trump sentiment. This phenomenon highlights how foreign actors have adapted to exploit existing societal tensions to further their agendas - including promoting xenophobic and misogynistic rhetoric to appeal to right-wing audiences.
While the origins of these accounts may be murky, experts agree that this is a symptom of a larger problem: the normalization of extremist ideologies in online spaces. The dark corners of the internet can incubate ideas that spread rapidly through mainstream platforms before being seized upon by politicians - often with disastrous consequences.
As one expert noted, "Extreme ideas start in these dark corners of the internet. They spread, they become memes, they go on to more mainstream platforms and then you see politicians pick them up." The recent example of Donald Trump's Oval Office ambush of South African President Cyril Ramaphosa illustrates how such ideologies have gained traction and even influence policy decisions.
X has been tight-lipped about its response to the controversy, but it is clear that this issue goes beyond individual accounts - it speaks to a broader need for social media platforms to prioritize transparency, accountability, and verifiable content. The stakes are high: if left unchecked, this trend could undermine democratic processes and further polarize online discourse.