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"Have We Sold Out to AI? Actors' Fears Over On-Set Body Scanning"
The world of film and television is increasingly concerned about the role of Artificial Intelligence (AI) in capturing performers' likenesses on set. While AI-generated doubles, known as "Tilly Norwood," have sparked debate over their potential impact, actors are worried about the lack of transparency surrounding data harvesting.
Actors like Olivia Williams, who has appeared in numerous productions, including "The Sixth Sense" and "Dune: Prophecy," have shared harrowing experiences of being scanned without warning. These scans often take place during the filming of a scene, with the performers unaware that their biometric data is being collected. The process can be overwhelming, especially for those who are new to the industry.
"The experience has caused unease for some time," Williams said, "but the development of AI doubles has injected urgency into clarifying exactly what is happening to our data." The lack of clarity surrounding these scans has led to concerns about performers' rights and the potential exploitation of their biometric information.
Dave Watts, a stunt performer who has appeared in numerous superhero movies, echoed this sentiment. "If you don't have your usual crowd of SAs on set, then you also don't need the assistant directors that look after them," he said. "You don't need the hair and makeup people. You don't need the costume people, the caterers, all the drivers and location marshals. There's a whole range of jobs there that AI effectively puts at risk."
The industry is grappling with the implications of AI-generated doubles and the potential for data exploitation. Data rights lawyer Alex Lawrence-Archer warned that contracts are often poorly drafted and do not account for emerging technologies like AI.
"The technology could conceivably be used in a reductionist way that drastically reduces the need for human performers," he said. "We need to create safeguards contractually, to protect against this potential erosion of control that could happen."
However, Williams expressed despair about the loss of control already experienced by performers. The great unknown is where exactly the data training AI models is coming from, and Lawrence-Archer warned against reducing the issue to extra compensation for performers.
"We need to be building a world in which human creativity, connection, and performance carry on being valued," he said. "If we focus only on legal and compensation questions, there's a risk that you end up with actors becoming data gig workers, rather than the creative performers they are."
As the industry navigates these complex issues, performers like Williams, Watts, and others are pushing back against the trend of on-set body scanning. Their efforts aim to establish clearer agreements and safeguards around their biometric data, ensuring that human creativity and performance remain valued in the face of emerging technologies.
But with the AI industry's thirst for data showing no signs of slowing down, it remains to be seen whether these efforts will be enough to prevent a loss of control for performers. One thing is clear: the future of the film and television industry hangs in the balance, and it will take concerted effort from actors, producers, and policymakers alike to ensure that human performers are valued and respected.
The world of film and television is increasingly concerned about the role of Artificial Intelligence (AI) in capturing performers' likenesses on set. While AI-generated doubles, known as "Tilly Norwood," have sparked debate over their potential impact, actors are worried about the lack of transparency surrounding data harvesting.
Actors like Olivia Williams, who has appeared in numerous productions, including "The Sixth Sense" and "Dune: Prophecy," have shared harrowing experiences of being scanned without warning. These scans often take place during the filming of a scene, with the performers unaware that their biometric data is being collected. The process can be overwhelming, especially for those who are new to the industry.
"The experience has caused unease for some time," Williams said, "but the development of AI doubles has injected urgency into clarifying exactly what is happening to our data." The lack of clarity surrounding these scans has led to concerns about performers' rights and the potential exploitation of their biometric information.
Dave Watts, a stunt performer who has appeared in numerous superhero movies, echoed this sentiment. "If you don't have your usual crowd of SAs on set, then you also don't need the assistant directors that look after them," he said. "You don't need the hair and makeup people. You don't need the costume people, the caterers, all the drivers and location marshals. There's a whole range of jobs there that AI effectively puts at risk."
The industry is grappling with the implications of AI-generated doubles and the potential for data exploitation. Data rights lawyer Alex Lawrence-Archer warned that contracts are often poorly drafted and do not account for emerging technologies like AI.
"The technology could conceivably be used in a reductionist way that drastically reduces the need for human performers," he said. "We need to create safeguards contractually, to protect against this potential erosion of control that could happen."
However, Williams expressed despair about the loss of control already experienced by performers. The great unknown is where exactly the data training AI models is coming from, and Lawrence-Archer warned against reducing the issue to extra compensation for performers.
"We need to be building a world in which human creativity, connection, and performance carry on being valued," he said. "If we focus only on legal and compensation questions, there's a risk that you end up with actors becoming data gig workers, rather than the creative performers they are."
As the industry navigates these complex issues, performers like Williams, Watts, and others are pushing back against the trend of on-set body scanning. Their efforts aim to establish clearer agreements and safeguards around their biometric data, ensuring that human creativity and performance remain valued in the face of emerging technologies.
But with the AI industry's thirst for data showing no signs of slowing down, it remains to be seen whether these efforts will be enough to prevent a loss of control for performers. One thing is clear: the future of the film and television industry hangs in the balance, and it will take concerted effort from actors, producers, and policymakers alike to ensure that human performers are valued and respected.