Our screens have become a breeding ground for exploitation. In an era where smartphones have become an indispensable part of daily life, with 70% of the global population owning one, people are spending nearly half their waking hours staring at screens. The rise of social media has created a world where people can't seem to disconnect from the endless stream of information being pumped into their feeds.
The term "human fracking" was coined by the author, a reference to the petroleum industry's practice of pumping high-pressure detergents into the ground to extract oil and gas. In this context, human fracking refers to the way in which technology companies are using high-pressure, high-volume streams of addictive content to extract our attention. This has led to a world where people are more engaged with their screens than ever before.
The consequences of this trend are dire. Our attention is being commodified, and we're losing touch with what makes life meaningful. The author argues that the problem isn't phones or social media; it's human fracking itself – the exploitation of our consciousness for profit. We're treating ourselves as a product to be bought and sold.
So, how do we resist this trend? According to the author, we need to come together in solidarity and fight back against those who are exploiting us. This requires a movement that values human attention above all else. The author argues that our true freedom lies not in our ability to click and swipe but in our capacity for love, curiosity, daydreaming, and self-care.
There's good news, however. New technologies can also give rise to new forms of resistance. By recognizing the value of our attention, we can create a politics that is more attuned to human flourishing. The author cites the example of the environmental movement, which was once seen as radical but has since become mainstream.
The stakes are high, and it's time for us to take action. As the author puts it, "You can only abuse people so much, and then they turn. Already politicians on both sides are identifying this issue as one that moves the electorate." We need to rise up and demand a new politics of attention – one that values our humanity above all else.
The fight for our attention is not just about technology; it's about creating a world where we can live in harmony with ourselves and each other. As the author notes, "We believe a new kind of freedom movement beckons." We need to join forces and demand that our attention be treated as a precious resource – one that we deserve to control ourselves.
The future is uncertain, but one thing is clear: we must take up the banner of a new kind of freedom movement. By recognizing the value of our attention and fighting back against those who seek to exploit us, we can create a world where human flourishing is the guiding principle.
The term "human fracking" was coined by the author, a reference to the petroleum industry's practice of pumping high-pressure detergents into the ground to extract oil and gas. In this context, human fracking refers to the way in which technology companies are using high-pressure, high-volume streams of addictive content to extract our attention. This has led to a world where people are more engaged with their screens than ever before.
The consequences of this trend are dire. Our attention is being commodified, and we're losing touch with what makes life meaningful. The author argues that the problem isn't phones or social media; it's human fracking itself – the exploitation of our consciousness for profit. We're treating ourselves as a product to be bought and sold.
So, how do we resist this trend? According to the author, we need to come together in solidarity and fight back against those who are exploiting us. This requires a movement that values human attention above all else. The author argues that our true freedom lies not in our ability to click and swipe but in our capacity for love, curiosity, daydreaming, and self-care.
There's good news, however. New technologies can also give rise to new forms of resistance. By recognizing the value of our attention, we can create a politics that is more attuned to human flourishing. The author cites the example of the environmental movement, which was once seen as radical but has since become mainstream.
The stakes are high, and it's time for us to take action. As the author puts it, "You can only abuse people so much, and then they turn. Already politicians on both sides are identifying this issue as one that moves the electorate." We need to rise up and demand a new politics of attention – one that values our humanity above all else.
The fight for our attention is not just about technology; it's about creating a world where we can live in harmony with ourselves and each other. As the author notes, "We believe a new kind of freedom movement beckons." We need to join forces and demand that our attention be treated as a precious resource – one that we deserve to control ourselves.
The future is uncertain, but one thing is clear: we must take up the banner of a new kind of freedom movement. By recognizing the value of our attention and fighting back against those who seek to exploit us, we can create a world where human flourishing is the guiding principle.
this is crazy! I mean we're literally stuck on these screens for half the day and it's taking a toll on our mental health like what's the point of all this? We need to take control back and not let tech giants dictate how we spend our lives 
. It's time for us to join forces and fight for our attention, it's time for a new kind of freedom movement 
. I'm so down to rise up and demand that our attention be treated as a precious resource 
. We need to wake up and realize that our worth isn't tied to likes and followers on social media, we're more than just our online presence 
. Let's do this! 
. Like, come on, let's not be too hard on ourselves for being glued to our screens 24/7. I mean, what's wrong with taking a few minutes to scroll through TikTok or Instagram before bed? It's not like we're hurting anyone... right? 
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they're basically sucking the life outta us with their endless scroll feeds. We need to take control of our own attention and set boundaries before we become a zombie society 
it's not about getting rid of social media entirely, but about using it in a way that nourishes our minds and souls, not just serves the algorithm 
We're always connected, it's like our attention span has shrunk to nothing. And don't even get me started on social media, it's just a never-ending stream of stuff to scroll through. It's like we're addicted or something.
Tech companies are basically pumping us with all this addictive content and expecting us to pay attention. But what's the real cost? We're losing touch with life, with ourselves... it's like we've become products or something.
Like, we don't have to sit around feeling powerless. We can use these new technologies to create a better world, one where our attention is valued and respected.
We need to demand a new kind of freedom movement, one that prioritizes human flourishing over all else. And I'm so down for that. 
I'm so done with how much time I spend on my screen, like seriously it's getting out of control. It feels like I'm addicted or something. Have you noticed this too? How do we even break the cycle?
We need more people speaking out on this issue and demanding a change. Let's get together and create a world where our attention is valued and not just a product to be sold 
We need to start thinking about what makes life meaningful beyond likes and comments. Our attention is being commodified and that's just wrong 
It's time for us to take back control of our attention and create a world where human flourishing is the priority 
. It's like, I get it, social media is convenient and all that, but it's taking over our lives for sure. I mean have you ever noticed how some apps just keep loading more content and more content? It's like they want to suck your brain out 
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... maybe the real "human fracking" is not just about tech companies, but about how we're willing to commodify ourselves for the sake of a fleeting high.
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. If people can come together for a cause they care about, we can do it too! We just need to start valuing our attention more, like it's precious or something 
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. We need to wake up and recognize our worth as human beings above all else 
I mean, what's the point of having a million likes and followers if you're just gonna compare your life to someone else's curated feed? It feels so fake and superficial.
But seriously, it's scary how much our attention is being commodified. I feel like we need to take control of our own lives and not let tech companies dictate what we're exposed to all day long.
I mean, it's okay to take a break from social media or even just put my phone down for a bit. It's not gonna hurt anyone! 
I'm not surprised though, I saw this video of people doing "phone yoga" to stretch out their thumbs and it was hilarious 
And honestly, can you blame us for getting sucked into social media? It's like a never-ending stream of cat videos and memes 
. We need to take control back from these tech giants and reclaim our attention as humans! 
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and what's the point of all this? just more noise in our heads... we need to slow down, take a breath, and actually live for a sec 
. This whole "human fracking" thing just sounds so true though 
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