Teen Vogue: The Unlikely Champion of Progressive Politics Under Trump 2.0
In the aftermath of Donald Trump's re-election, Teen Vogue, a magazine once known for its lighthearted coverage of Disney stars and prom fever, has transformed into a beacon of progressive politics and feminism. Just a few weeks after Trump won his first presidential election in late 2016, Teen Vogue published a story that set the internet ablaze: "Donald Trump Is Gaslighting America," garnering over 1.3 million hits and selling more copies than it had all year. This moment marked a turning point for the publication, as it deepened its coverage of politics and identity.
Under the editorship of Elaine Welteroth, Teen Vogue became an unlikely voice for radical feminism within the Condé Nast offices. The magazine's shift in tone was driven by a desire to amplify the voices of young people, particularly those from marginalized communities. However, nearly a decade since that "Gaslighting America" story, Trump is once again in office, and Teen Vogue as we knew it has vanished.
The decision to fold Teen Vogue into its flagship property, Vogue, under Condé Nast's umbrella was met with resistance from employees, who claimed the company was trying to avoid scrutiny from the Trump administration. Six unionized employees were laid off, including the politics editor, sparking outrage and a pledge from New York's attorney general, Letitia James, to take action.
The demise of Teen Vogue is part of a broader trend in journalism, particularly among progressive outlets, which have seen significant layoffs and closures over the past decade. The internet economics have decimated publications of all stripes, but feminist media has been disproportionately affected. The rise of the "womanosphere" – a conservative online community that promotes traditional gender roles – has also become a concern.
Young people, who were once the target audience for Teen Vogue, are now facing a dearth of media options that cater to their interests and values. In an interview with a local news outlet, Lex McMenamin, a former Teen Vogue staffer, expressed her concerns about the future of feminist media: "Feminist media is not dead... Young people are so smart... There's more trans people and more queer people every day, even though they're doing their damnedest to make us want to die. It doesn't matter. Our readers will always exist."
The loss of Teen Vogue serves as a stark reminder that progressive journalism is under threat, particularly when it comes to covering issues affecting young people and marginalized communities. As Shara Crookston, an associate professor of women's and gender studies at the University of Toledo, noted: "I worry that young girls are going to have less options for media content that helps them explore different aspects of their life... What if you are a teenage girl who knows that you don't want to get married and have kids and all that you're seeing is 'This is why this is important to be straight, to get married, to have kids'? What options are going to be available to her?"
The future of feminist media hangs in the balance, but it's clear that young people will continue to find ways to express themselves and demand coverage of their issues. As Paxton Smith, a 20-year-old Texan, recalled from a Cosmopolitan Snapchat story: "What's sexy is what's sexy to you and you should prioritize you." This sentiment embodies the kind of media that Teen Vogue once provided – empowering young people to take control of their own narratives and fight for their rights.
In the aftermath of Donald Trump's re-election, Teen Vogue, a magazine once known for its lighthearted coverage of Disney stars and prom fever, has transformed into a beacon of progressive politics and feminism. Just a few weeks after Trump won his first presidential election in late 2016, Teen Vogue published a story that set the internet ablaze: "Donald Trump Is Gaslighting America," garnering over 1.3 million hits and selling more copies than it had all year. This moment marked a turning point for the publication, as it deepened its coverage of politics and identity.
Under the editorship of Elaine Welteroth, Teen Vogue became an unlikely voice for radical feminism within the Condé Nast offices. The magazine's shift in tone was driven by a desire to amplify the voices of young people, particularly those from marginalized communities. However, nearly a decade since that "Gaslighting America" story, Trump is once again in office, and Teen Vogue as we knew it has vanished.
The decision to fold Teen Vogue into its flagship property, Vogue, under Condé Nast's umbrella was met with resistance from employees, who claimed the company was trying to avoid scrutiny from the Trump administration. Six unionized employees were laid off, including the politics editor, sparking outrage and a pledge from New York's attorney general, Letitia James, to take action.
The demise of Teen Vogue is part of a broader trend in journalism, particularly among progressive outlets, which have seen significant layoffs and closures over the past decade. The internet economics have decimated publications of all stripes, but feminist media has been disproportionately affected. The rise of the "womanosphere" – a conservative online community that promotes traditional gender roles – has also become a concern.
Young people, who were once the target audience for Teen Vogue, are now facing a dearth of media options that cater to their interests and values. In an interview with a local news outlet, Lex McMenamin, a former Teen Vogue staffer, expressed her concerns about the future of feminist media: "Feminist media is not dead... Young people are so smart... There's more trans people and more queer people every day, even though they're doing their damnedest to make us want to die. It doesn't matter. Our readers will always exist."
The loss of Teen Vogue serves as a stark reminder that progressive journalism is under threat, particularly when it comes to covering issues affecting young people and marginalized communities. As Shara Crookston, an associate professor of women's and gender studies at the University of Toledo, noted: "I worry that young girls are going to have less options for media content that helps them explore different aspects of their life... What if you are a teenage girl who knows that you don't want to get married and have kids and all that you're seeing is 'This is why this is important to be straight, to get married, to have kids'? What options are going to be available to her?"
The future of feminist media hangs in the balance, but it's clear that young people will continue to find ways to express themselves and demand coverage of their issues. As Paxton Smith, a 20-year-old Texan, recalled from a Cosmopolitan Snapchat story: "What's sexy is what's sexy to you and you should prioritize you." This sentiment embodies the kind of media that Teen Vogue once provided – empowering young people to take control of their own narratives and fight for their rights.