The growing market of menopause products is expected to boom as stigma around the condition starts to recede, prompting companies to develop high-tech solutions. Wearable devices such as bracelets and wristbands are being launched to alleviate symptoms like hot flushes, while apps offer dietary advice and tracking systems monitor hormone levels.
Leading investors, including venture capital firms and corporate giants, see a lucrative opportunity in the market, which is projected to reach $24 billion by 2030. The MyCelsius bracelet, for example, uses advanced cooling technology to provide instant relief from hot flushes, while its designers claim it can alleviate stress, anxiety, and other effects of hormonal changes.
However, there are concerns that some companies may be exploiting a lack of reliable information, with experts warning of a "menopause gold rush". Researchers have called for stricter regulation and the rollout of a national education programme to educate women about menopause, which is often poorly understood.
The rise of social media influencers has also led to widespread misinformation, with exaggerated claims and unproven products spreading quickly online. Dr Claire Phipps, a menopause specialist, cautions consumers to remain cautious when considering new products, advocating instead for evidence-based solutions that focus on lifestyle changes like nutrition and stress management.
"It's crucial to question the science behind every new device or supplement," she says. "We need to focus on evidence-based solutions rather than Silicon Valley-designed magic bullets."
Leading investors, including venture capital firms and corporate giants, see a lucrative opportunity in the market, which is projected to reach $24 billion by 2030. The MyCelsius bracelet, for example, uses advanced cooling technology to provide instant relief from hot flushes, while its designers claim it can alleviate stress, anxiety, and other effects of hormonal changes.
However, there are concerns that some companies may be exploiting a lack of reliable information, with experts warning of a "menopause gold rush". Researchers have called for stricter regulation and the rollout of a national education programme to educate women about menopause, which is often poorly understood.
The rise of social media influencers has also led to widespread misinformation, with exaggerated claims and unproven products spreading quickly online. Dr Claire Phipps, a menopause specialist, cautions consumers to remain cautious when considering new products, advocating instead for evidence-based solutions that focus on lifestyle changes like nutrition and stress management.
"It's crucial to question the science behind every new device or supplement," she says. "We need to focus on evidence-based solutions rather than Silicon Valley-designed magic bullets."