The Cambridge Dictionary has chosen a fascinating term to be its 2025 word of the year: parasocial. This concept describes an unsettling yet widespread phenomenon where people feel an intense, personal connection with celebrities, fictional characters, or even artificial intelligence. The term, which originated in academia about 70 years ago, has now become a staple of modern language.
In essence, parasocial relationships are those that people engage in without ever having met the individual they're connected to. This can be fueled by social media, reality TV shows, books, movies, or even online chatbots like ChatGPT. For millions of fans, these relationships can be all-consuming, with many celebrating milestones and life events without ever knowing the person involved.
Take Taylor Swift's recent engagement to NFL star Travis Kelce, for instance. Millions of Swifties around the world felt a deep sense of connection and excitement about her partner, even though they'd never met or spoken to him before. This phenomenon is not limited to celebrities alone; social media influencers also play a significant role in shaping parasocial relationships.
However, experts warn that these connections can be unhealthy and one-sided. According to Professor Simone Schnall of the University of Cambridge, people often form intense bonds with individuals they don't know, which can lead to feelings of trust and loyalty that are not reciprocated. This can create a toxic dynamic where fans feel invested in someone's life without any real connection.
The rise of artificial intelligence is also blurring the lines between humans and machines, leading to an illusion of friendship or companionship. People may treat AI tools like chatbots as confidants, sharing personal thoughts and feelings with them. However, this is simply a form of groupthink, where individuals become deeply invested in a relationship that's fundamentally unbalanced.
The Cambridge Dictionary's selection of parasocial as its 2025 word of the year highlights the pervasive nature of these relationships in our lives. As we navigate the complexities of social media and AI-driven interactions, it's essential to recognize both the benefits and drawbacks of forming connections with people or machines we don't truly know.
In essence, parasocial relationships are those that people engage in without ever having met the individual they're connected to. This can be fueled by social media, reality TV shows, books, movies, or even online chatbots like ChatGPT. For millions of fans, these relationships can be all-consuming, with many celebrating milestones and life events without ever knowing the person involved.
Take Taylor Swift's recent engagement to NFL star Travis Kelce, for instance. Millions of Swifties around the world felt a deep sense of connection and excitement about her partner, even though they'd never met or spoken to him before. This phenomenon is not limited to celebrities alone; social media influencers also play a significant role in shaping parasocial relationships.
However, experts warn that these connections can be unhealthy and one-sided. According to Professor Simone Schnall of the University of Cambridge, people often form intense bonds with individuals they don't know, which can lead to feelings of trust and loyalty that are not reciprocated. This can create a toxic dynamic where fans feel invested in someone's life without any real connection.
The rise of artificial intelligence is also blurring the lines between humans and machines, leading to an illusion of friendship or companionship. People may treat AI tools like chatbots as confidants, sharing personal thoughts and feelings with them. However, this is simply a form of groupthink, where individuals become deeply invested in a relationship that's fundamentally unbalanced.
The Cambridge Dictionary's selection of parasocial as its 2025 word of the year highlights the pervasive nature of these relationships in our lives. As we navigate the complexities of social media and AI-driven interactions, it's essential to recognize both the benefits and drawbacks of forming connections with people or machines we don't truly know.