New York Senator Chuck Schumer has become the latest target in a growing campaign to use deepfake technology in politics. A new attack ad from the National Republican Senatorial Committee features an artificially generated video of Schumer, which was posted on social media and has caused widespread bewilderment online.
The ad, titled "Week 3 of the Schumer Shutdown," showcases a manipulated version of Schumer repeating the phrase "every day gets better for us" in reference to the ongoing government shutdown. However, it's worth noting that this quote is actually real - Schumer had previously stated on record that Democrats were preparing their healthcare-focused shutdown strategy well in advance.
The ad takes a different approach by using deepfake technology to create a synthetic video of Schumer speaking, despite acknowledging its artificial origins with a small disclaimer. The NRSC has been accused of exploiting the use of AI-generated content for political gain, particularly given that similar tactics have been employed by other Republicans in the past.
Just last week, former President Donald Trump posted his own deepfake video on social media, depicting Schumer and House minority leader Hakeem Jeffries making false claims about immigration and voter fraud. The Republican National Committee has also used AI-generated content in its advertising efforts, including a 2023 ad that imagined an apocalyptic future if Biden wins re-election.
The use of deepfakes in politics raises serious concerns about the spread of misinformation and disinformation online. As AI technology continues to advance, it's likely that we'll see more instances of manipulated video and audio being used to sway public opinion. The question is, where will politicians draw the line between legitimate criticism and manipulation?
The ad, titled "Week 3 of the Schumer Shutdown," showcases a manipulated version of Schumer repeating the phrase "every day gets better for us" in reference to the ongoing government shutdown. However, it's worth noting that this quote is actually real - Schumer had previously stated on record that Democrats were preparing their healthcare-focused shutdown strategy well in advance.
The ad takes a different approach by using deepfake technology to create a synthetic video of Schumer speaking, despite acknowledging its artificial origins with a small disclaimer. The NRSC has been accused of exploiting the use of AI-generated content for political gain, particularly given that similar tactics have been employed by other Republicans in the past.
Just last week, former President Donald Trump posted his own deepfake video on social media, depicting Schumer and House minority leader Hakeem Jeffries making false claims about immigration and voter fraud. The Republican National Committee has also used AI-generated content in its advertising efforts, including a 2023 ad that imagined an apocalyptic future if Biden wins re-election.
The use of deepfakes in politics raises serious concerns about the spread of misinformation and disinformation online. As AI technology continues to advance, it's likely that we'll see more instances of manipulated video and audio being used to sway public opinion. The question is, where will politicians draw the line between legitimate criticism and manipulation?