The $500 billion beauty industry’s ‘green’ ambitions are a patchwork at best. And they’re falling short | CNN

The world of beauty has long been a symbol of glamour and sophistication, but beneath its polished facade lies a complex web of sustainability challenges that threaten to undermine the very foundations of this multi-billion-dollar industry.

With consumers increasingly becoming more environmentally conscious, companies are scrambling to respond with claims of "green" and "sustainable" credentials. However, a recent study found that these efforts have been inconsistent and often lack transparency, leaving customers struggling to make informed purchasing decisions.

The issue is not just about the products themselves, but also the packaging they come in – single-use plastics are a major contributor to waste and pollution. According to experts, 95% of beauty industry packaging is thrown away each year, with only 9% being recycled globally.

Major brands have begun to adopt post-consumer recycled (PCR) plastic in their operations, but these efforts often fall short due to supply chain issues and high costs. Companies like L'Oreal and Estee Lauder are targeting significant reductions in PCR plastic usage by 2025 and 25%, respectively, but progress has been slow.

Retailers also play a crucial role in driving sustainability change within the industry. However, many have yet to set clear standards for brands they sell, leaving consumers uncertain about what they can truly trust on their shelves.

The missing piece of the puzzle is stronger regulations and global standards on sustainability practices. Governments and multinationals could provide much-needed clarity by setting minimum requirements for companies operating in this space.

For now, leadership will have to come from within the industry itself – through bold initiatives from brands and consumers who demand more transparency and accountability from their favorite cosmetics. As one expert noted, "Regulation can raise the floor a bit, but market leadership is key." The future of sustainability in beauty ultimately rests on the shoulders of these pioneers.

The biggest challenge facing the beauty industry today is not just about reducing plastic waste or increasing transparency – it's about creating a more sustainable and equitable model for business that benefits both people and the planet. As the stakes continue to rise, one thing is clear: only by working together can we create a more green and beautiful future in this multi-billion-dollar sector.
 
I'm low-key worried about the state of beauty industry sustainability 🤯🌎. It's crazy that 95% of packaging gets chucked out without being recycled - like, what even is the point? 🤷‍♀️ Companies talking about "green" and "sustainable" vibes but not delivering is super frustrating. L'Oreal and Estee Lauder trying to cut back on PCR plastic sounds cool, but it's gonna take more than just corporate goodwill to make a real difference 💪.

We need governments and multinationals to step in with stronger regulations and global standards. It's like, hello! This industry is worth billions - can't they afford to invest in sustainability? 🤑 Retailers gotta do better too, setting clear standards for brands would be a major win. Consumers are getting more eco-aware, so it's time for the beauty industry to catch up 💁‍♀️.

For real though, creating a sustainable model that benefits both people and the planet is the ultimate goal. We need pioneers in this space to show us what's possible 🌟. It's all about collaboration - brands, governments, consumers, everyone needs to work together if we wanna create a greener future 💚.
 
🌿💚 I think its super interesting how consumer awareness about sustainability has put pressure on beauty companies to claim they're eco-friendly, but often without being entirely transparent about their processes 🤔. The stats around plastic waste are mind-blowing - 95% of packaging is thrown away each year, and only 9% gets recycled globally 😷. I think retailers could do more to help set standards for brands they sell, so consumers know what they're getting and can make informed decisions 👀.

I also feel like we need stronger regulations and global standards in place to help drive change 📊. Governments and big companies have a role to play in setting minimum requirements for sustainability practices, especially when it comes to transparency and accountability 💯. But at the same time, I think its awesome that smaller brands and consumers are taking the lead on this issue - it shows that there's a demand for more sustainable options, and that can create real pressure for change 🌱.

Ultimately, I think sustainability in beauty is all about creating a better balance between business and people 🤝. We need to find ways to reduce waste, increase transparency, and ensure that companies are prioritizing the planet without sacrificing profit 💸. Its a tough challenge, but I'm hopeful that by working together, we can create a more sustainable future for this industry 👏
 
I'm so done with all these beauty companies talking about being "green" but not actually showing us what they're doing about it 🤦‍♀️. I mean, 95% of their packaging goes to waste? That's insane! And don't even get me started on how hard it is to figure out what's actually sustainable and what's just a marketing gimmick 💁‍♀️. The only way we're gonna make a change is if more people like me start demanding transparency from these companies 🗣️. We need clearer regulations and standards so that we can trust the brands we love without feeling like we're being ripped off 😒. And yeah, it's not just about plastic waste – it's about creating a whole new model for business that actually benefits both people and the planet 🌎. Let's do this, beauty industry! 💖
 
I'm thinking, isn't it crazy how much waste we're producing just because of our daily beauty routines 🤯? I mean, 95% of packaging is literally thrown away every year... that's insane! And you know what's even crazier? The fact that most brands are only starting to make moves towards sustainability now. I'm all for businesses wanting to be "green" and all, but where were they when it mattered most?

I feel like we're just scratching the surface of this issue, and it's gonna take some serious industry-wide changes if we wanna start making a real impact. Retailers need to step up their game too, setting clear standards for brands on their shelves. We can't keep relying on governments to regulate everything... we gotta lead by example ourselves 💪.

It's funny you say that market leadership is key... I've been saying that for ages! Companies like L'Oreal and Estee Lauder are making some solid moves, but it's time for more of them to follow suit. We need a groundswell of demand from consumers too – people won't keep buying into unsustainable practices if they see the harm it's causing 📈.

I'm excited to see what the future holds, though... who knows? Maybe one day we'll have a beauty industry that's not only glamorous but also kind to the planet 🌎💖
 
😊 I'm still trying to wrap my head around how far the beauty industry has come... or should I say, tried to come? 🤷‍♀️ I mean, on one hand, it's amazing that they're finally acknowledging the issue of sustainability and making efforts to reduce plastic waste. I've got a ton of love for brands like L'Oreal and Estee Lauder who are committing to reducing their PCR plastic usage by 2025 and 25%, respectively! 💚

BUT... 🙅‍♀️ it's hard not to feel like they're just scratching the surface when it comes to transparency. I mean, 95% of packaging is thrown away each year? That's crazy! And don't even get me started on supply chain issues and high costs 🤑. It feels like they're more concerned with making a quick buck than actually making a change.

I think what we need is stronger regulations and global standards on sustainability practices 📚💪. We can't keep relying on market leadership alone; it's not enough! 💼 Companies need to be held accountable for their actions, and consumers deserve better transparency and accountability from the brands they trust 🤝.

Ultimately, I think the future of sustainability in beauty is going to be all about creating a more equitable model that benefits both people and the planet 🌎💖. And I'm excited to see what pioneers come up with! 💫
 
so like, I'm totally confused about all these big companies trying to say they're eco-friendly but their packaging still uses like, 95% of single-use plastics 🤯 that's crazy! and it's not just the products themselves, it's also how they get made and sold... retailers don't have any clear rules for what they can sell so consumers are all stuck in the dark 🌫️

I think we need some kinda global standards or regulations to make sure companies are being real about their sustainability efforts 💡 like, I know regulation can only take us so far but if brands start taking responsibility and consumers demand more transparency then maybe we'll see some real change 🔍
 
I'm literally shocked by how much waste we're producing in the beauty industry 🤯. I mean, 95% of packaging being thrown away each year? That's insane! And it's not just about reducing plastic use, it's also about making sure brands are being transparent about their efforts. Like, what even is post-consumer recycled plastic if companies can't even get the supply chain right? 🤑

I think governments need to step in and set some clear standards for sustainability practices, but at the same time, I'm all for brands taking initiative and pushing for change. It's like, we need a collective effort here 💪. And let's not forget about consumers – if we demand more transparency and accountability from our favorite brands, they'll be forced to listen 👀.

I mean, think about it, the beauty industry is worth billions – that's some serious clout 🤑. If they can make a positive impact on sustainability, that would be amazing 💚. We need more brands like Pat McGrath Labs and Glossier who are already pushing the boundaries of eco-friendly packaging 👏.
 
Umm, gotta agree with this article 🤯. Like, beauty brands have got to step up their game on sustainability already! 💚 The whole "green" and "sustainable" thing just doesn't cut it when we're still seeing like 95% of packaging ending up in the trash 📦😩. I mean, what's the point of having eco-friendly products if they come with single-use plastics? 🤷‍♀️ Companies need to get their act together and prioritize transparency and accountability 💯. And honestly, who's going to hold them accountable if we don't have stricter regulations in place? 🤔
 
Ugh, another study finding out that beauty companies are not doing enough to go green 🤦‍♀️. Like, I get it, supply chain issues and high costs can be a major hurdle, but come on, 95% of their packaging is just thrown away each year? That's like, what even is the point of marketing all those "eco-friendly" products if they're just gonna end up in a landfill anyway?

And don't even get me started on the lack of transparency. If companies can't even be bothered to disclose how much plastic they use and where it comes from, how are we supposed to trust them? It's like they expect us to just take their word for it.

I'm all for consumers demanding more accountability and pushing for stronger regulations, but regulation alone is not enough 🙄. Brands need to step up their game and make some real changes if we're gonna see any progress. And let's be real, 25% reduction in PCR plastic usage by 2025 is just a drop in the bucket 💧.
 
🌿💚 gotta think about what we're buying, not just the brand name. it's easy to get caught up in the glamour, but at what cost? 🤯 packaging is a big part of the problem, can't just rely on brands making changes without some serious accountability from governments and retailers too... 💼 we need more than just "green" claims, let's aim for real change 🌟
 
I'm not buying all this "sustainability" hype 🤔. Companies like L'Oreal and Estee Lauder just want to save face after being caught up in the plastic waste scandal last year 💸. I mean, 25% reduction by 2025? That's cute 😏. When are they gonna make a real change? And what about all the single-use plastics they're still using? It's not like they're just "adopting" PCR plastic out of the goodness of their hearts... it's gotta be some kinda marketing ploy 📦. Retailers aren't doing much better, just kinda "embracing" sustainability without really leading by example 🤷‍♀️. Where are the real changes gonna come from? Not from governments, not from brands, but from consumers who actually care about what they're buying 💪. We need to stop giving companies a free pass on their sustainability promises and hold them accountable for real change 💯.
 
i feel like major brands are just trying to save face at this point lol. all these "green" claims but it's still plastic packaging everywhere 🤷‍♀️. consumers need more than just lip service from companies they trust, we need real change 💸. stronger regulations would be a good start, btw 👊
 
I'm so worried about the state of our planet 🌎💚, and this beauty industry is like a ticking time bomb for all the wrong reasons 😩. I mean, think about it - we're living in a world where companies are just churning out "green" products left and right, but nobody's really sure if they're actually doing any good 🤷‍♀️. And don't even get me started on packaging - single-use plastics are literally killing our oceans 🐳. It's like we're trying to wash away all the problems with a magic wand ✨, but it's just not working out that way.

I do think some major brands are trying hard to make changes (like L'Oreal and Estee Lauder), but it's just not enough 💪. We need stronger regulations and global standards on sustainability practices, stat ⏱️! And can we please get retailers to step up their game too? I mean, if they're selling these products, shouldn't they at least be transparent about what's going into them? 🤔

The thing is, creating a more sustainable and equitable model for business won't come easily 💼. We'll need some serious leadership and innovation from the brands themselves and consumers who care (like us, lol) 😂. Maybe if we all work together, we can create a more green and beautiful future in this industry 🌸💖.
 
🌎 Beauty industry needs way more transparency & recyclable packaging ASAP! 95% of plastic waste from beauty products gets tossed out & recycled rate's like 9%? That's crazy 💁‍♀️😡 Companies are just trying to spin eco-friendly claims but we need real change 🤔
 
Ugh, beauty companies think they're so "green" just because they use some recycled plastic 🤣. Like, 95% of their packaging gets thrown away? That's not sustainable, that's just lazy 😒. We need stricter regulations and global standards for these corporations to follow, not just a bunch of empty claims about being eco-friendly 💁‍♀️. And don't even get me started on the cost - it's all well and good until they raise prices and screw over their customers 🤑. The industry needs to step up its game if they want to save themselves from looking like total hypocrites 🤦‍♂️.
 
I'm so done with all these corporations trying to save face on sustainability 🙄. It's like they're just putting lipstick on a pig 🐖. They need real change, not just PR stunts. If we want true progress, governments have got to step in and set some actual standards 📜. But until then, I'll believe it when I see it 💁‍♀️. The industry needs to take responsibility for its own mess – no more finger-pointing at consumers or retailers 👀. It's time for them to lead the charge on sustainability 💪. Anything less is just a Band-Aid solution 🤕.
 
I'm so confused about why big companies are being so slow to switch to sustainable packaging 🤔🌎 They know it's bad for the planet, but they're still using tons of single-use plastics every year. It's like they don't want us to know the truth 🙅‍♀️ And retailers need to do better too - why can't they just set some clear standards for brands they sell? It feels like no one is really in charge here 🤷‍♀️

I'm also not sure what these "green" credentials even mean 🌿👀 Are companies just using fancy words to make themselves sound better? And how do we know that the products themselves are actually sustainable if the packaging isn't? 🤔 It's like they're just paying lip service to the idea of sustainability 💁‍♀️

What I think would really help is some stronger regulations and global standards for companies in the industry 🚧🌎 That way, everyone knows what they can and can't do. And it's not just about governments - we need more consumers demanding transparency and accountability from our favorite brands too 👊
 
omg I had no idea 95% of beauty packaging gets thrown away each year 🤯 like what's up with that? and companies saying they're doing sustainable stuff but not actually doing it is so annoying 😒. my fave brand L'Oreal just announced they wanna reduce PCR plastic usage by 25% by 2025 but I'm not sure if that's even realistic 🤔. do you think governments should make some rules about this or will companies just keep saying they're eco-friendly and not actually doing anything 🤑.
 
I don’t usually comment but I think it’s crazy how some beauty companies are just starting to get on board with sustainability now 🤯. I mean, we've known about the plastic waste issue for years and it's not like it's rocket science to switch to recycled materials or something. It's all about profit and getting ahead of the curve, you know? 💸 They're only doing it because consumers are demanding more transparency and accountability... but honestly, where was that demand coming from again? 🤔
 
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