Netflix's acquisition of Warner Bros Discovery has been hailed as the "deal of a lifetime" just five years ago, but now it seems like a catastrophic mistake. The streaming giant is set to take over the struggling Hollywood studio and cable network for $82.7 billion, leaving its current CEO David Zaslav at the helm of what was once a media powerhouse.
Zaslav's meteoric rise to the top began in NBC, where he honed his skills before transforming Discovery Inc into a reality TV giant. He then merged Discovery with WarnerMedia, home to HBO and Warner Bros, promising "more resources and compelling pathways to larger audiences." The plan was supposed to unlock "so much value and opportunity" for Hollywood producers, investors, and fans worldwide.
However, nearly five years after the tie-up was announced, few believe that everyone has won. The studio's cost cuts have led to a continued struggle to revitalize box office returns. Shareholders have watched as its stock suffered steep market declines, and executives struggled to strengthen its balance sheet. Meanwhile, fans and viewers are still grappling with a streaming platform that couldn't even decide on a name.
The acquisition has been met with skepticism, with many wondering if Netflix's involvement will ultimately be detrimental to the legacy of Warner Bros. The company's founder, who oversaw some of Hollywood's most iconic productions, is now in the midst of an even bigger takeover himself. As president and CEO of Warner Bros Discovery, Zaslav remains one of the best-paid bosses in corporate America, taking home a $51.9 million pay package last year.
This latest episode in the tumultuous history of Warner Bros marks another failed attempt at media consolidation. The company has been paired with various partners over the years, including Time Inc, AOL, and AT&T. Now, Netflix is picking up the baton, leaving many to wonder if this time will be any different.
Zaslav's meteoric rise to the top began in NBC, where he honed his skills before transforming Discovery Inc into a reality TV giant. He then merged Discovery with WarnerMedia, home to HBO and Warner Bros, promising "more resources and compelling pathways to larger audiences." The plan was supposed to unlock "so much value and opportunity" for Hollywood producers, investors, and fans worldwide.
However, nearly five years after the tie-up was announced, few believe that everyone has won. The studio's cost cuts have led to a continued struggle to revitalize box office returns. Shareholders have watched as its stock suffered steep market declines, and executives struggled to strengthen its balance sheet. Meanwhile, fans and viewers are still grappling with a streaming platform that couldn't even decide on a name.
The acquisition has been met with skepticism, with many wondering if Netflix's involvement will ultimately be detrimental to the legacy of Warner Bros. The company's founder, who oversaw some of Hollywood's most iconic productions, is now in the midst of an even bigger takeover himself. As president and CEO of Warner Bros Discovery, Zaslav remains one of the best-paid bosses in corporate America, taking home a $51.9 million pay package last year.
This latest episode in the tumultuous history of Warner Bros marks another failed attempt at media consolidation. The company has been paired with various partners over the years, including Time Inc, AOL, and AT&T. Now, Netflix is picking up the baton, leaving many to wonder if this time will be any different.