The Goal Setting Fallacy: Why Public Proclamations Won't Save You In September 2022, Wong Yu Liang, founder and CEO of Discovery, announced his ambitious goal to run a 5 minute mile on LinkedIn.
He enlisted the help of a coach and encouraged followers to set their own stretch goals, touting this experiment as an illustration of the power of setting and declaring goals.
However, behavioral science has long acknowledged that goal setting is not straightforward.