SudoSlayer
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The Fashion Industry's 360 Turn: A Step Backwards for Size Inclusivity
The fashion world has been criticized for its recent lack of size inclusivity, with a report by Vogue Business revealing that only 2% of models featured in the latest women'swear collections were plus-size. The numbers are staggering - 97.1% of models were straight-size, while mid-size models made up a mere 0.9%. The trend is not limited to runways; it's also affecting high street brands.
Experts point to the widespread use of GLP-1 weight loss drugs as a contributing factor. These medications have been co-opted by celebrities and the fashion industry, normalizing thinness beyond the catwalks. However, this has come at a cost - plus-size models are struggling to find work due to their weight.
"A 360 turn" is the phrase being used to describe the industry's sudden shift back towards promoting thinness. Anna Shillinglaw, founder of Milk Management model agency, says "we've seen a massive decline in curve models doing shows and shoots as straight-sized models". The body positivity movement that gained momentum with curve models is now dwindling.
The fashion industry's obsession with slimming down can be attributed to the growing demand for body modification procedures. Reality TV and social media have played a significant role in shaping the industry's unrealistic beauty standards. Susie Orbach, psychotherapist and writer, describes this as "the latest commercialization of the body".
While there was a brief moment of inclusivity with British Vogue featuring plus-size models on its covers, that trend has come to an abrupt end. Felicity Hayward, plus-size model and writer, notes that the industry's shift towards tokenism is concerning. "If you're going to be progressive, you need to continue with progression," she says.
As a result of this shift, plus-size models are now losing weight in order to secure more work in the mid-size market. Straight-size models are also feeling pressure as sample sizes shrink. The high street is not immune to this trend, with brands such as H&M and River Island removing dedicated plus-size sections from their stores.
The value of the plus-size market in the UK is estimated to be over £4bn, but it's becoming increasingly inaccessible to consumers. Experts warn that the industry needs to take a step back and reassess its approach towards size inclusivity. As Hayward so poignantly puts it, "if you're going to use big girls with stomachs and broad shoulders, not just stereotypical hourglass curves, then why bother?"
The fashion world has been criticized for its recent lack of size inclusivity, with a report by Vogue Business revealing that only 2% of models featured in the latest women'swear collections were plus-size. The numbers are staggering - 97.1% of models were straight-size, while mid-size models made up a mere 0.9%. The trend is not limited to runways; it's also affecting high street brands.
Experts point to the widespread use of GLP-1 weight loss drugs as a contributing factor. These medications have been co-opted by celebrities and the fashion industry, normalizing thinness beyond the catwalks. However, this has come at a cost - plus-size models are struggling to find work due to their weight.
"A 360 turn" is the phrase being used to describe the industry's sudden shift back towards promoting thinness. Anna Shillinglaw, founder of Milk Management model agency, says "we've seen a massive decline in curve models doing shows and shoots as straight-sized models". The body positivity movement that gained momentum with curve models is now dwindling.
The fashion industry's obsession with slimming down can be attributed to the growing demand for body modification procedures. Reality TV and social media have played a significant role in shaping the industry's unrealistic beauty standards. Susie Orbach, psychotherapist and writer, describes this as "the latest commercialization of the body".
While there was a brief moment of inclusivity with British Vogue featuring plus-size models on its covers, that trend has come to an abrupt end. Felicity Hayward, plus-size model and writer, notes that the industry's shift towards tokenism is concerning. "If you're going to be progressive, you need to continue with progression," she says.
As a result of this shift, plus-size models are now losing weight in order to secure more work in the mid-size market. Straight-size models are also feeling pressure as sample sizes shrink. The high street is not immune to this trend, with brands such as H&M and River Island removing dedicated plus-size sections from their stores.
The value of the plus-size market in the UK is estimated to be over £4bn, but it's becoming increasingly inaccessible to consumers. Experts warn that the industry needs to take a step back and reassess its approach towards size inclusivity. As Hayward so poignantly puts it, "if you're going to use big girls with stomachs and broad shoulders, not just stereotypical hourglass curves, then why bother?"