JelloJuggler
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The fashion industry's bid for size inclusivity has taken a drastic turn. In recent months, the number of plus-size models featured in womenswear collections has plummeted, raising concerns that efforts towards body positivity are being erased.
According to Vogue Business' report on 198 women's shows earlier this month, only 0.9% of the models showcased were plus-size, with the majority featuring straight-size models who measured between a US size 0-4. This drastic decline in representation is not an isolated incident; several other brands have also reduced their plus-size offerings.
Experts point to the widespread use of GLP-1 weight-loss drugs as a contributing factor. The proliferation of these medications has led to a normalization of thinness, which is now being promoted beyond the catwalks. As a result, celebrities and influencers are often seen with slimmer physiques, perpetuating an unattainable beauty standard.
The decline in plus-size representation is also having a knock-on effect on the high street. Brands that were once dedicated to catering to curvier consumers have removed their plus-size sections from stores, making these ranges available online only. The loss of these sections means that many plus-size customers are being left without access to affordable fashion.
Plus-size models themselves are feeling the pressure as sample sizes shrink and designers push for thinner figures. "The models aren't making the samples," says Anna Shillinglaw, founder of Milk Management agency. "The pressure comes from the designers and those at the top of the brands." This sentiment is echoed by Felicity Hayward, a plus-size model who once fronted a Mac cosmetics campaign.
The pendulum has swung back towards thinness, leaving many in the industry feeling frustrated and disheartened. Hayward highlights Rick Owens' decision to remove plus-size models from his Paris Fashion Week show as an example of tokenism. "If you are going to be progressive," she says, "you need to continue with progression."
The value of the plus-size market in the UK is estimated to be over £4 billion, yet it remains inaccessible to consumers due to a lack of representation on catwalks and in advertising campaigns. It's a worrying trend that suggests the fashion industry's pursuit of thinness has come at the expense of body positivity.
As the industry continues down this path, experts urge brands to revisit their approach to size inclusivity. "We are manufacturing bodies as though they are a product rather than living from them," says psychotherapist Susie Orbach. The time for change is now – but it's unclear whether the fashion industry will take heed of its critics' warnings.
According to Vogue Business' report on 198 women's shows earlier this month, only 0.9% of the models showcased were plus-size, with the majority featuring straight-size models who measured between a US size 0-4. This drastic decline in representation is not an isolated incident; several other brands have also reduced their plus-size offerings.
Experts point to the widespread use of GLP-1 weight-loss drugs as a contributing factor. The proliferation of these medications has led to a normalization of thinness, which is now being promoted beyond the catwalks. As a result, celebrities and influencers are often seen with slimmer physiques, perpetuating an unattainable beauty standard.
The decline in plus-size representation is also having a knock-on effect on the high street. Brands that were once dedicated to catering to curvier consumers have removed their plus-size sections from stores, making these ranges available online only. The loss of these sections means that many plus-size customers are being left without access to affordable fashion.
Plus-size models themselves are feeling the pressure as sample sizes shrink and designers push for thinner figures. "The models aren't making the samples," says Anna Shillinglaw, founder of Milk Management agency. "The pressure comes from the designers and those at the top of the brands." This sentiment is echoed by Felicity Hayward, a plus-size model who once fronted a Mac cosmetics campaign.
The pendulum has swung back towards thinness, leaving many in the industry feeling frustrated and disheartened. Hayward highlights Rick Owens' decision to remove plus-size models from his Paris Fashion Week show as an example of tokenism. "If you are going to be progressive," she says, "you need to continue with progression."
The value of the plus-size market in the UK is estimated to be over £4 billion, yet it remains inaccessible to consumers due to a lack of representation on catwalks and in advertising campaigns. It's a worrying trend that suggests the fashion industry's pursuit of thinness has come at the expense of body positivity.
As the industry continues down this path, experts urge brands to revisit their approach to size inclusivity. "We are manufacturing bodies as though they are a product rather than living from them," says psychotherapist Susie Orbach. The time for change is now – but it's unclear whether the fashion industry will take heed of its critics' warnings.