It has been over a week since Beckxit, and despite David Beckham's recent statements on social media, his family seems to be keeping mum. That is, until they hit the Paris fashion scene last week. The usually stoic family members showed up at the Hermès fashion show looking demure, yet unmistakably "on message."
Victoria Beckham, for instance, rocked a stunning Schiaparelli outfit, complete with an intricate gold brooch that read "Victoria Victoria". Her partner David, sporting a chic Momotaro jacket from Japan, seemed to be channeling his inner designer. He paired the outfit with a ridiculously large Hermès bag - because what's a fashion show without one of those? The overall effect was undoubtedly "beauty".
Now, while this move may have been seen as an obvious choice by some, others might say it's a bit too calculated. Andy Milligan, brand consultant and author of Brand Beckham: Like Beckham, points out that David Beckham has always been a master of his craft when it comes to projecting an image. "How you appear – your costume, your demeanour, the way you comport yourself – is critically important," he states.
This particular interpretation does hold some merit, especially given the Beckhams' extensive experience with crisis management and branding. When words fail, clothes can indeed say a lot more than they're letting on.
What started as a reaction to David Beckham's recent social media statements could potentially be interpreted as nothing more than his family trying to keep up appearances - a phenomenon known in the fashion world as "revenge dressing." After all, as Diana, Princess of Wales famously did with her iconic black shirred dress at a London gala in 1994, clothes can serve as a way to express emotions and exact revenge on those who wronged us.
Royals are particularly skilled at using fashion as a means of communication, according to Jacki Vause, CEO of Dimoso PR. They often "cock a snoot" by wearing modern, classy outfits without saying anything.
Victoria Beckham, for instance, rocked a stunning Schiaparelli outfit, complete with an intricate gold brooch that read "Victoria Victoria". Her partner David, sporting a chic Momotaro jacket from Japan, seemed to be channeling his inner designer. He paired the outfit with a ridiculously large Hermès bag - because what's a fashion show without one of those? The overall effect was undoubtedly "beauty".
Now, while this move may have been seen as an obvious choice by some, others might say it's a bit too calculated. Andy Milligan, brand consultant and author of Brand Beckham: Like Beckham, points out that David Beckham has always been a master of his craft when it comes to projecting an image. "How you appear – your costume, your demeanour, the way you comport yourself – is critically important," he states.
This particular interpretation does hold some merit, especially given the Beckhams' extensive experience with crisis management and branding. When words fail, clothes can indeed say a lot more than they're letting on.
What started as a reaction to David Beckham's recent social media statements could potentially be interpreted as nothing more than his family trying to keep up appearances - a phenomenon known in the fashion world as "revenge dressing." After all, as Diana, Princess of Wales famously did with her iconic black shirred dress at a London gala in 1994, clothes can serve as a way to express emotions and exact revenge on those who wronged us.
Royals are particularly skilled at using fashion as a means of communication, according to Jacki Vause, CEO of Dimoso PR. They often "cock a snoot" by wearing modern, classy outfits without saying anything.