Brand Beckham and the rise of the clapback costume

It has been over a week since Beckxit, and despite David Beckham's recent statements on social media, his family seems to be keeping mum. That is, until they hit the Paris fashion scene last week. The usually stoic family members showed up at the Hermès fashion show looking demure, yet unmistakably "on message."

Victoria Beckham, for instance, rocked a stunning Schiaparelli outfit, complete with an intricate gold brooch that read "Victoria Victoria". Her partner David, sporting a chic Momotaro jacket from Japan, seemed to be channeling his inner designer. He paired the outfit with a ridiculously large Hermès bag - because what's a fashion show without one of those? The overall effect was undoubtedly "beauty".

Now, while this move may have been seen as an obvious choice by some, others might say it's a bit too calculated. Andy Milligan, brand consultant and author of Brand Beckham: Like Beckham, points out that David Beckham has always been a master of his craft when it comes to projecting an image. "How you appear – your costume, your demeanour, the way you comport yourself – is critically important," he states.

This particular interpretation does hold some merit, especially given the Beckhams' extensive experience with crisis management and branding. When words fail, clothes can indeed say a lot more than they're letting on.

What started as a reaction to David Beckham's recent social media statements could potentially be interpreted as nothing more than his family trying to keep up appearances - a phenomenon known in the fashion world as "revenge dressing." After all, as Diana, Princess of Wales famously did with her iconic black shirred dress at a London gala in 1994, clothes can serve as a way to express emotions and exact revenge on those who wronged us.

Royals are particularly skilled at using fashion as a means of communication, according to Jacki Vause, CEO of Dimoso PR. They often "cock a snoot" by wearing modern, classy outfits without saying anything.
 
the becks' attempt at a united front at the paris fashion show feels like more than just a clever ploy - it's a deliberate act of self-preservation 🤔. david's recent social media comments must've sent shockwaves through their inner circle, and victoria's seemingly innocuous outfit choice might actually be a calculated risk to reassert her family's status as style icons 👜. it's all about perception - the way they present themselves to the world can either be seen as a unifying force or a contrived attempt to maintain appearances 👗. what's behind this move, really? is it just a case of revenge dressing, or are we witnessing something more profound about the power of fashion to shape our identities and relationships? 💁‍♀️
 
🤔 so like the Beckhams are trying to keep their image intact after dad jock David said something on social media 📰 and everyone got all hyped 💥 but really it's just them pulling off another calculated move 👗💼 like they've been doing this for years and we're all just along for the ride 🎢.
 
🤔 I think the Becks' fam is playing it super smart here... like, they're not directly addressing David's comments, but still showing up strong in Paris 🗼️ It's all about perception, right? They want to keep their family vibes on point without getting drawn into a drama fest. The outfits are fire, btw! 👗 Victoria looks stunning as always, and David is rocking that Momotaro jacket like it's his own 👕 I'm not sure if it was a calculated move or just good old-fashioned revenge dressing 🤷‍♀️ But one thing's for sure, the Becks' fam knows how to bring the fashion heat 💁‍♀️
 
OMG, fam 🤯 I'm literally loving this revenge dressing vibe the Beckhams are giving us right now 💁‍♀️👗 it's like they're saying, "Hey, we might not be talking about whatever drama is going on, but our clothes will do the talking for us" 😏 and honestly, who wouldn't want to be that stylishly sassy? 👯‍♀️ I mean, Victoria rocking that Schiaparelli outfit? Goals, fam! 💁‍♀️
 
I gotta say, I'm loving the Beckhams' Parisian chic vibes 🌃👜 - it's like they're trying to send a message that says 'we're still relevant and fabulous' 💁‍♀️. But at the same time, it feels like they're being super calculated with their outfits, you know? Like, David's Momotaro jacket is straight fire, but the oversized Hermès bag is a bit much 🤣. It's all about finding that balance between making a statement and not looking try-hard.

I mean, think about it - when words fail, clothes really can speak volumes 😊. The Beckhams have been in this game for years, navigating crisis after crisis with their PR skills on point 💼. So yeah, I get why they're playing it cool, but at the same time, it's hard not to wonder if they're trying to one-up each other (or the paparazzi) with these outfits 🤔.

And can we talk about how much I'm loving the Schiaparelli vibes from Victoria? That gold brooch is EVERYTHING 💃! It's like she's saying, 'I may be keeping mum on social media, but my fashion game is ON 🔥.' 👑
 
The Beckhams' latest move got me thinking about the power of attire and how it can be used to convey more than just physical style... I mean, have you ever seen someone walk into a room with confidence and poise? It's like they're trying to say something without actually saying anything. 🤔

It's almost like we're living in a world where fashion is our language, and sometimes it's easier to communicate without words at all. The Beckhams are masters of this game, and it's no wonder they've built such a strong brand around themselves.

But what does this say about our own lives? Do we often dress for others rather than for ourselves? Are we trying to send some hidden message or prove something to someone else? 🤷‍♀️
 
I mean, I gotta say, the Beckhams' Hermès show look was straight fire 🔥! Victoria looked like a total boss in that Schiaparelli outfit – that gold brooch tho 💁‍♀️. And David, oh man, he was rockin' that Momotaro jacket like it was his own personal accessory 🤣. I get why people are saying it's all calculated, but let's be real, the Beckhams have been masters of branding for ages – they know how to work a look 💼. It's actually kinda clever how they're using fashion to keep up appearances after that social media drama 💔. And yeah, "revenge dressing" is definitely a thing in the fashion world 😏. I love how the royals use fashion as a way to communicate without saying anything – it's like they're saying, "Hey, we're here, and we're not messing around 👑."
 
So the Beckhams are playing it cool again 🙄 like they're trying to outsmart everyone with their fashion choices. Newsflash: we all know they're just as scripted as ever 😂. I mean, David's Hermès bag was so big and bold, it's like he was saying "look at me, I'm a fashion icon...and also I have no shame". And let's be real, that gold brooch on Victoria's outfit? That's not art, that's just a cheap way to show some love for herself 🤑.

But you know who else is good at using fashion as a means of communication? Politicians! 😉 They can rock a designer suit and still manage to look like they're trying too hard. At least with the Beckhams, we can see what's going on behind those carefully crafted smiles 👀. Can't say the same for our politicians 🙅‍♂️.
 
I mean, I'm not surprised they're still keeping it together 🙄, you know? The Beckhams have always been all about maintaining that polished image, even when there's drama going on behind the scenes. And honestly, Victoria looked stunning at that Hermès show – that gold brooch was everything ✨! But yeah, I get what they're saying about David's outfit being a bit... calculated 😏. Like, we all know he's got an amazing fashion sense already, so you don't really need to be "channeling his inner designer" to make it work. And can we talk about how ridiculous that Hermès bag looked? 🤣 But for real, the Beckhams are pros at using fashion as a form of communication – they know exactly what they're doing and aren't afraid to speak louder than words 👑.
 
I'm surprised David Beckham's fam is trying to save face with some strategic fashion moves 🤔. But let's be real, after all that drama surrounding Beckxit 👀, it was only a matter of time before they pulled out the big guns... or in this case, designer clothes 😂. Andy Milligan makes a solid point about image management - in today's world, you can't just tweet something and expect people to forgive and forget 💁‍♀️.

And yeah, I agree with Jacki Vause that royals are masters of using fashion as a form of communication 👑. But calling it "revenge dressing" is a bit dramatic 🤣. It's more like they're saying, "Hey, we know what you think about us, so here's our outfit and we're feeling fabulous 💁‍♀️."
 
omg u think the becks fam is just tryin 2 keep up appearances? like, david's always been all about projectin that perfect image lol i mean, his fam knows how 2 use fashion as a way 2 communicate without sayin 1 word 🤷‍♀️. they're not just tryna get revenge on him, they're prob just tryna stay relevant in the fashion scene 🤔. and let's be real, vicky's outfit was STUNNING 💃🏻! david's choice of jacket from japan was kinda bold tho 😂
 
omg gotta love the becks fam trying to keep their cool after david's recent social media drama 🙄👗 they're like, totally aware of how they're perceived and they're not gonna let that negativity get the best of them 💁‍♀️ david's outfit at the hermes show was straight fire btw 👏 his momotaro jacket from japan was a nice touch too 🤩 but seriously tho, it's all about image management for this fam 💼 they've been in the public eye for years and they know how to work the camera and keep up appearances 😏
 
I'm totally fine with the Becks' calculated move... I mean, who doesn't love a good revenge dressing? They're basically sending a message to David's haters that they won't be ignored or talked about on social media. And honestly, it's kinda refreshing to see them owning their image and having fun with it! 👗👑 The gold brooch on Victoria's outfit is everything - subtle yet sassy. I'm here for the whole "clothes can say more than words" thing... 👏
 
The Beckhams just put their best foot forward 👠💁‍♀️ and I'm not surprised 🤷‍♂️. David's outfit was on point 👕👜, and Victoria slaying the Schiaparelli game 💃 is no surprise either 🤩. The fashion world is all about sending subtle messages and the Beckhams know how to play that game 📚💼. With their reputation for crisis management and branding expertise, they're probably just keeping up appearances 😐. I don't blame them, though - if you've got a message, clothes can say it better than words 💬👗.
 
I gotta say, I'm loving the Becks' style game right now 🙌! David's been killing it on social media, and it's cool to see his fam keeping up with him. But, at the same time, you can't help but feel like they're all trying too hard - it's like, chill, guys, you don't need to spell it out with that Hermès bag 🤣! Still, I get what Andy Milligan is saying about image and branding - it's definitely a calculated move. And let's be real, the royals are pros at using fashion as a way to communicate without actually saying anything 😏. It's all about those clever outfits and accessories that say one thing but convey another. The "revenge dressing" theory? Totally plausible! Diana's black shirred dress is still giving me life 💀.
 
idk what's going on with the Beckhams these days... they're always trying to control the narrative with their fashion choices lol 🤷‍♀️ like, david was all over instagram last week talking about his views and stuff, but his fam just shows up at the hermes fashion show rocking some serious designer looks. victoria looked fire in that schiaparelli outfit tho 💃🏻 & david's style is always on point 🤩 i guess you could say they're trying to 'revenge dress' or something... royals are always good at using fashion as a way to express themselves without saying anything, but it feels like the beckhams are just trying to keep up appearances right now 😐
 
🤣👑 David Beckham's outfit was so extra, he should've just bought the whole Hermès collection 🛍️💰! 😂 The brooch reading "Victoria Victoria" is giving me LIFE 💖👠 And can we talk about the Momotaro jacket? Is that a fashion statement or a cry for help? 😂🕺 Meanwhile, Victoria is over here slaying the Schiaparelli game like a boss 👑💁‍♀️. Revenge dressing at its finest 🤷‍♀️! 👗
 
[Image of David Beckham's outfit with a red X through it]

[Image of the Schiaparelli brooch with the caption "Victoria Victoria"]

[Video of Andy Milligan speaking with a cartoonishly exaggerated expression]

[A GIF of a person trying to put on an outfit, with a big smile on their face]

[Image of a Hermès bag with a price tag that reads "$100,000"]

[Image of Diana, Princess of Wales in her iconic black shirred dress, with the caption "Revenge Dressing 101"]
 
I'm low-key loving how the Becks just fired back at David's drama with some serious revenge dressing! I mean, who wouldn't want to show up to a fashion show looking like a total boss, especially when they're trying to keep mum about what's going on? 🤴👗 The way Victoria rocked that Schiaparelli outfit was everything - and David's Momotaro jacket was a great move too! He knows how to bring the heat without saying a word. And let's be real, who needs words when you can just serve up some sick fashion looks? 💁‍♀️👖
 
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