Buying more, wearing less - why India's Diwali gold rush is different

NoodleNewt

Well-known member
India's Diwali gold rush has taken on a different character this year, with buyers opting for smaller, more affordable pieces rather than going all out on expensive jewelry. The soaring price of gold, which has reached $1,440 per 10 grams, may have slightly reduced demand for traditional jewelry, but Indians are still willing to buy gold and silver coins, bars, and other precious items in anticipation of good luck and wealth.

In fact, the World Gold Council reports that investment demand for gold is on the rise, with buyers seeking out coins, bars, and exchange-traded funds (ETFs) as a way to diversify their portfolios. This trend has been driven by Indians who are holding onto their gold reserves as a hedge against inflation, currency fluctuations, and economic uncertainty.

Jewelers in Delhi's Lajpat Nagar neighborhood, a hub for the country's jewelry market, have reported an increase in sales, with buyers opting for smaller pieces that still contain the same amount of gold. For example, one jeweler is now selling coins that weigh only 25mg, which are priced lower but still offer a significant return on investment.

The Diwali gold rush has also become more sophisticated, with some jewelers designing pieces that appear elaborate but actually contain less gold. This shift reflects the changing tastes of Indian buyers, who are increasingly looking for affordable and stylish options.

According to economists, the appetite for physical gold is unlikely to be dented in the long term, as Indians have a strong cultural affinity for the metal and have been building up their gold reserves over many years. In fact, Indian households hold a staggering $3.8 trillion of gold, equivalent to 88.8% of the country's GDP.

As the festive season gets underway, it remains to be seen whether buyers will continue to snap up gold and silver items despite record-high prices. However, with interest payments on loans expected to fall and disposable income increasing, many Indians are likely to continue their tradition of buying gold as a way to invest in their future wealth.
 
OMG, can u believe the price of gold has gone crazy like $1,440 per 10 grams?? I know some ppl r gonna go all out on that expensive jewelry, but not me lol I'm good with my smaller coins and bars 💎😂 I mean, who needs a gazillion bucks worth of gold to be happy? The World Gold Council says investment demand is on the rise tho, so maybe it's just a matter of ppl getting smart about their investments 🤑💡 and building up those gold reserves for the future 🤞
 
I think its gonna be interesting 2 see how this trend plays out in the long run 🤑. People r willing 2 spend big bucks on gold coins & bars cuz they know it's a good investment, but the smaller pieces are nice 4 those who wanna stay within their budget 💸. And omg, $1,440 per 10 grams is crazy! I'm just hoping ppl don't overspend coz inflation is still a thing 😬. Maybe this is the year ppl start investin in other stuff too? 🤔
 
So I'm watching the Diwali gold rush and it's crazy to see how much people want gold these days 🤯. The prices are insane, but everyone's still diving in - they just wanna get lucky, you know? 💰 And I get it, it's a way to hedge against inflation and all that jazz 📉. But at the same time, I'm thinking about how much of this gold is actually going into jewelry... like, are these coins really worth $1,440 for 10 grams or what? 💸 It just seems like people want the security of owning physical gold, but not necessarily the flashiness that comes with it. And honestly, who can blame 'em? India's got a long history of valuing gold, and I think that's part of why people are holding on tight - it's not just about the money, it's about tradition and stability 🙏.
 
I'm still confused about why they need to reduce the weight of coins from 10 grams to 25mg? What's the point of even calling it a coin if it's so small? 🤷‍♂️ It's just going to be lost down the drain or swallowed accidentally. I don't get why people are so desperate for gold when they can just save their money like normal. It's not like there's going to be some economic apocalypse that'll make this investment pay off... 💸
 
omg 🤩💎 I'm lowkey surprised that people r still buying gold even w/ high prices 😳💸 it's like they just can't get enough of that shine 💫 but for real, $3.8 trillion is insane 💸🤑 like, how many Indian households have that much gold?! 🤯 and it makes sense dat ppl r diversifying their portfolios with coins, bars & ETFs... investment demand is def on the rise 🔥💰
 
I think its cool how people are still really into gold even if its getting pricey 🤑. I mean, who doesn't love the idea of being lucky and rich for Diwali? And its awesome that Indians are looking for affordable options too, like those tiny coins 😂. I also love how jewelers are getting creative with their designs, making them more stylish without breaking the bank 💃. And did you see the number of trillions of gold Indians have? 🤯 That's crazy!
 
🤑 I think its awesome how people r still buying gold even w/ the high price! Its like they know its gonna be a good investment 🤔. And i love how jewelers r now making smaller pieces that r affordable but still got value in them 💎. It just shows ppl are gettin smart about their money & not afraid to take calculated risks 💸.
 
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