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The Rise of On-Set Body Scanning: A Creeping Threat to the Film Industry
Performers on TV or movie sets have grown accustomed to being poked and prodded by cameras as part of their job description. But with the advent of AI-powered "doubles" and "actors," concerns are mounting over who will control the vast amounts of personal data being harvested from set.
"It happens without warning," recalls Olivia Williams, whose own career has spanned decades in Hollywood, from The Sixth Sense to Dune: Prophecy. "You're on set, you're in costume...and suddenly you're ushered into a scanner." She recounts feeling like a guinea pig, as the VFX team swoops in for their turn.
Williams is not alone. A host of performers, stunt performers, and dancers have reported similar experiences, where they were ushered into scanners without being told what would happen to the data. The line between consent and coercion has grown increasingly blurred, leaving many wondering if they've done themselves out of a job.
Industry insiders are sounding the alarm, citing outdated contracts that fail to account for emerging technologies like AI. "Contracts are often quite poorly drafted," warns Alex Lawrence-Archer, a data rights lawyer from AWO. "They're not designed with these kinds of technologies in mind."
The stakes are high: if left unchecked, the industry's reliance on AI could wipe out entire professions, from stunt performers to costume designers.
One recent production took steps to address concerns by including an addendum to their agreement, which requires explicit consent before using digital scans. However, for many, this feels like a drop in the bucket.
"We've been trying to raise awareness about what's happening," says one performer on condition of anonymity. "We're pushing back against the atmosphere of ambushing actors."
As the AI industry continues to grow, questions remain over who will control the vast amounts of data being harvested from set. Theo Morton, a professional stunt performer and member of the British Stunt Register, cautions that safeguards must be put in place.
"The technology could be used to drastically reduce the need for human performers," he notes. "Or it could be harnessed for creative gain."
But for many, including Williams, the damage has already been done. The great unknown is where exactly the data training AI models is coming from – a closely guarded secret that must be exposed.
"We're not just talking about extra compensation here," warns Lawrence-Archer. "We need to ensure that human creativity and performance continue to thrive."
Performers on TV or movie sets have grown accustomed to being poked and prodded by cameras as part of their job description. But with the advent of AI-powered "doubles" and "actors," concerns are mounting over who will control the vast amounts of personal data being harvested from set.
"It happens without warning," recalls Olivia Williams, whose own career has spanned decades in Hollywood, from The Sixth Sense to Dune: Prophecy. "You're on set, you're in costume...and suddenly you're ushered into a scanner." She recounts feeling like a guinea pig, as the VFX team swoops in for their turn.
Williams is not alone. A host of performers, stunt performers, and dancers have reported similar experiences, where they were ushered into scanners without being told what would happen to the data. The line between consent and coercion has grown increasingly blurred, leaving many wondering if they've done themselves out of a job.
Industry insiders are sounding the alarm, citing outdated contracts that fail to account for emerging technologies like AI. "Contracts are often quite poorly drafted," warns Alex Lawrence-Archer, a data rights lawyer from AWO. "They're not designed with these kinds of technologies in mind."
The stakes are high: if left unchecked, the industry's reliance on AI could wipe out entire professions, from stunt performers to costume designers.
One recent production took steps to address concerns by including an addendum to their agreement, which requires explicit consent before using digital scans. However, for many, this feels like a drop in the bucket.
"We've been trying to raise awareness about what's happening," says one performer on condition of anonymity. "We're pushing back against the atmosphere of ambushing actors."
As the AI industry continues to grow, questions remain over who will control the vast amounts of data being harvested from set. Theo Morton, a professional stunt performer and member of the British Stunt Register, cautions that safeguards must be put in place.
"The technology could be used to drastically reduce the need for human performers," he notes. "Or it could be harnessed for creative gain."
But for many, including Williams, the damage has already been done. The great unknown is where exactly the data training AI models is coming from – a closely guarded secret that must be exposed.
"We're not just talking about extra compensation here," warns Lawrence-Archer. "We need to ensure that human creativity and performance continue to thrive."