K-pop group Huntr/x, the fictional band behind the animated Netflix film 'KPop Demon Hunters', has achieved an unprecedented level of success in both the music and film industries. The film's soundtrack, featuring hits like Golden, Soda Pop, and Baby Saja, became a platinum-rated phenomenon and made history by having four tracks hit the US Top 10 simultaneously.
The success of Huntr/x can be attributed to its unique blend of Korean culture and K-pop's innate theatricality. "K-pop is larger than life, a whiplash in the best way possible," says executive music producer Ian Eisendrath. This quality allowed the team to craft thrilling, radio-friendly hits that pushed the story forward with every beat.
Collaborating with a who's-who of independent hit makers and featuring real K-pop heavyweights helped Huntr/x gain genuine credibility. Danny Chung, an A&R and songwriter, credits a "dream come true" experience working on the film, where he was able to put character arcs before musical taste or trends.
The lead vocalist Ejae, born in Seoul and raised in New Jersey, found her way into Rumi's role through Ian Eisendrath's convincing efforts. Despite initial hesitation, Ejae successfully embodied Rumi, delivering heart-leaping vocal gymnastics on live TV for an audience of millions. She describes the experience as "climbing Mount Everest," yet says she was able to find beauty in performing and overcome her stage fright.
The film's success has not only catapulted Huntr/x into stardom but also supercharged the profiles of its voice actresses Ami and Nuna, who gained tens of millions of listeners. The soundtrack's impact is evident in the significant investment of almost $68m from The Black Label ahead of an anticipated IPO stock launch.
For Ejae, KPop Demon Hunters' success goes beyond numbers; it represents a long-held dream finally being realized. She is slowly releasing her own solo material after years of writing for others and expresses gratitude at having the opportunity to share her art again.
The success of Huntr/x can be attributed to its unique blend of Korean culture and K-pop's innate theatricality. "K-pop is larger than life, a whiplash in the best way possible," says executive music producer Ian Eisendrath. This quality allowed the team to craft thrilling, radio-friendly hits that pushed the story forward with every beat.
Collaborating with a who's-who of independent hit makers and featuring real K-pop heavyweights helped Huntr/x gain genuine credibility. Danny Chung, an A&R and songwriter, credits a "dream come true" experience working on the film, where he was able to put character arcs before musical taste or trends.
The lead vocalist Ejae, born in Seoul and raised in New Jersey, found her way into Rumi's role through Ian Eisendrath's convincing efforts. Despite initial hesitation, Ejae successfully embodied Rumi, delivering heart-leaping vocal gymnastics on live TV for an audience of millions. She describes the experience as "climbing Mount Everest," yet says she was able to find beauty in performing and overcome her stage fright.
The film's success has not only catapulted Huntr/x into stardom but also supercharged the profiles of its voice actresses Ami and Nuna, who gained tens of millions of listeners. The soundtrack's impact is evident in the significant investment of almost $68m from The Black Label ahead of an anticipated IPO stock launch.
For Ejae, KPop Demon Hunters' success goes beyond numbers; it represents a long-held dream finally being realized. She is slowly releasing her own solo material after years of writing for others and expresses gratitude at having the opportunity to share her art again.
. The way they blended Korean culture with that infectious energy is giving me all the feels 
. I mean, who wouldn't want to be a part of creating something so epic? 
It's like they say, "K-pop is larger than life" and Huntr/x is living proof of that 
. And can we talk about Ejae for a sec? She's like the real MVP 
, overcoming stage fright and killing it on live TV. I'm low-key hyped to hear her solo material and see what she has in store for us 
! The way they blended K-pop with Korean culture is so fresh and exciting. It's like a breath of air in an industry that can sometimes feel stale. And I gotta say, I'm not surprised the soundtrack was a platinum hit – those songs are infectious! 
What really gets me though is how the whole team came together to make this happen. From Ian Eisendrath's vision to Danny Chung's songwriting skills and Ejae's incredible vocal range... it's just a masterclass in collaboration 
. And can we talk about Ejae for a sec? She's literally overcome her stage fright and delivered on that role of Rumi – I'm rooting for her solo stuff, fingers crossed she kills it! 
. It's no surprise their soundtrack was a platinum-rated phenomenon - those beats are infectious 
. I love that the lead vocalist Ejae, who started in New Jersey, found her roots in Seoul and brought that authenticity to the role 
. The fact that she was able to overcome stage fright and deliver those epic vocals on live TV is truly inspiring 
!
can't wait to see what her solo stuff sounds like, been waiting for ages
she's a total K-pop prodigy! I mean I'm an old school 90s kid who still listens to NSYNC and Britney Spears, but even I'm impressed 
and the team behind Huntr/x really outdid themselves with the soundtrack, i mean $68m is no joke 
but its not just about the money, its about the culture and the passion they brought to the project, that's what makes it so special 
. and can we talk about how diverse Huntr/x is? like Danny Chung was able to tap into his A&R skills to create a soundtrack that's all over the place in the best way possible! 
. The fact that Huntr/x is getting all this attention and investment ahead of an IPO stock launch is wild 
. This whole thing feels like a dream come true and I'm so here for it 
.
. I love how Ian Eisendrath highlighted the importance of storytelling in music - it shows they're not just churning out hits, they've got a vision 
.
. The Black Label's investment in the soundtrack is no joke 
- it's clear they're committed to making this franchise happen.
I mean, what's not to love about a K-pop group that combines catchy beats with demonic powers? Huntr/x has somehow managed to make 'Golden' sound like an anthem for your soul... and then proceed to unleash sonic terror on the world. It's like they're trolling our musical taste buds while simultaneously slaying the game. I'm loving how Ejae, the lead vocalist, is now getting her solo chance – about time she got a chance to showcase those vocal gymnastics beyond 'Rumi' 
It's like, K-pop is all about energy & drama, so why not amplify that in a story? 
The soundtrack is straight fire 
?
. What does that say about the state of our music industry? Are we valuing artistry over profits now?
. Ejae's solo stuff can't come soon enough, btw - that girl's got pipes