Inside the exclusive world of watchmaking, a new hub is born - the "M.A.D. House" of renowned brand MB&F. A place where innovative designs come to life under the guidance of CEO Max Büsser and his team of skilled artisans.
Located in a former private residence near Lake Geneva, the M.A.D. House serves as both a workshop and a showroom for the company's most extraordinary timepieces. Here, the boundaries between art and engineering blur as watchmakers meticulously craft each piece by hand.
The M.A.D. House represents MB&F's commitment to pushing the limits of horology. The brand's dedication to creating one-of-a-kind masterpieces is exemplified in the work that takes place within these walls.
Max Büsser gave CBS News an exclusive tour of his private domain, showcasing some of the company's most extraordinary creations.
Located in a former private residence near Lake Geneva, the M.A.D. House serves as both a workshop and a showroom for the company's most extraordinary timepieces. Here, the boundaries between art and engineering blur as watchmakers meticulously craft each piece by hand.
The M.A.D. House represents MB&F's commitment to pushing the limits of horology. The brand's dedication to creating one-of-a-kind masterpieces is exemplified in the work that takes place within these walls.
Max Büsser gave CBS News an exclusive tour of his private domain, showcasing some of the company's most extraordinary creations.
The M.A.D House sounds like a dream come true for watch enthusiasts! A whole building dedicated to creating one-of-a-kind timepieces? Genius, right?! I mean, who needs mass production when you can have masterpieces made by skilled artisans with a passion for innovation? 
And the fact that it's located near Lake Geneva? That's just like something out of a movie. I'm low-key jealous 
, but also super inspired to see what kind of magic happens there. Can't wait to hear more about Max Büsser and his team's creations! 
I'm loving this new direction MB&F is taking. The idea of having a dedicated space where creativity and innovation come together to create these mind-blowing timepieces is just genius! The fact that each piece is made by hand, with artisans carefully crafting every detail, is truly impressive. It's like they're pushing the boundaries of what watchmaking can be. I'm curious to see what kind of designs Max Büsser and his team come up with next. The M.A.D. House seems like the perfect blend of art and engineering - who wouldn't want to spend their days working on something that combines those two things? 
. It's like they're taking watchmaking to a whole new level, and I am HERE FOR IT 
. The attention to detail, the craftsmanship, it's all just so impressive. Max Büsser must be one clever dude 
. And that private tour? Total VIP experience 
. Can't wait to see what kind of crazy timepieces come out of this place 
. I'm low-key jealous, tbh 
. But for real, it's awesome to see a brand like MB&F takin' watchmaking to a whole new level 
. Those one-of-a-kind masterpieces are goin' to be totally worth the hype 
!
And the fact that Max Büsser is pushing the limits of horology? That's what I call innovation! 
The thing that struck me most though, was how much love and care goes into each piece. Like, these watches aren't just about ticking away time - they're works of art that tell a story. Timeless, right? 
- it's like a dream come true for watch enthusiasts who get to see the magic happen behind the scenes. I mean, can you imagine walking into a place where artisans are hand-crafting intricate timepieces that are basically works of art? It's mind-blowing! 
I'm sure this "M.A.D. House" is just a fancy way to say they're wasting millions on overpriced timepieces that'll probably collect dust on some collector's shelf. I mean, who needs that much gold and tech in a watch? It's just gonna be another status symbol for rich people. And what's up with the name, anyway? Sounds like something out of a bad Bond villain movie... 
i mean, mb&f is already known for its crazy innovative designs, but to see them all coming together in this private hub... wow. max buesser must be living the ultimate fantasy of someone who loves both art and engineering so much 
it's like a fusion of creativity and precision that just blows my mind.
. But, you know, sometimes I worry that these high-end brands are getting lost in their own hype... I mean, when do we get to see some practical use of all this fancy watchmaking tech? 
anyway, i'm loving the idea of art and engineering blending together - it's like mb&f is pushing the boundaries of what we thought was possible with watches 
. I mean, who needs a watch that costs more than a decent used car? And it's not like they're even making something functional or useful in there, just a bunch of pretty faces and expensive materials 
.
.
. Is it gonna be open to the public or is it like a secret underground lair? Asking for a friend 