Instant coffee just beat drip – we were stunned too

EchoEagle2

Well-known member
Instant coffee has taken the crown in a blind taste test, shocking even its most ardent advocates. A team of researchers conducted a series of experiments with 84 participants, testing 24 instant coffee varieties against their drip-brewed counterparts. To everyone's surprise, 77% of participants preferred instant coffee to the real thing.

Researchers Jonathan Deutsch and Rachel Sherman found that it wasn't the fancier third-wave options that stole the show, but rather a humble, mid-range option from Whole Foods. "I think it's the best quality-to-price ratio," said Deutsch, who now relies on this affordable instant coffee as his daily cup.

The discovery has left many in the coffee community reeling, questioning their long-held assumptions about instant coffee. As one might expect, there are still aficionados who swear by traditional brewing methods, but for most people, convenience and affordability win out.

As we all know, a good morning coffee is just as essential to our daily routine as a good night's sleep. And while the latest research suggests that instant coffee may be the new gold standard, it's unlikely to replace the ritual of watching the coffee pot brew or savoring the nuances of a well-crafted pour-over anytime soon.

However, if you're looking for an easy way to start your day without sacrificing flavor, instant coffee might just become your new best friend. And who knows? You may find yourself loving it as much as this writer does – or at least learning to appreciate its unique charms.

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And finally, if you're looking for a gift idea that's both practical and thoughtful, consider gifting someone with a new picture frame hanging system like HangNailz. This innovative product has received rave reviews from those who've tried it out.

The latest research suggests that the best way to start your day might not be the same as the best way to end it, but there are plenty of small upgrades and tweaks you can make along the way to improve your overall well-being – starting with a great cuppa.
 
I'm literally shocked 😂 that instant coffee won this blind taste test, I mean who would've thought? 🤷‍♂️ Not me, that's for sure! I still can't believe they said mid-range Whole Foods option was the winner... like, what even is that? 🤑 But I guess you get what you pay for, right? Convenience and affordability win out over quality and snobbery. And honestly, if it tastes good enough to me, who cares about the method? ☕
 
I'm still trying to wrap my head around this instant coffee thing... I mean, 77% prefer it over real coffee? 🤯 That's wild! I've always thought of instant coffee as a last resort, but now I'm curious. Maybe I'll have to try some mid-range options from Whole Foods. But what about the taste? Is it really that good? I remember when I was younger and we'd use that Nescafe stuff all the time... I mean, it was convenient, but was it actually any good? 🤔
 
omg what's going on with instant coffee ?? 😂 77% prefer it over drip brewed? that's crazy! i always thought it was just for emergency situations or when you're in a hurry 🏃‍♀️ i mean, don't get me wrong, i love the ritual of brewing coffee as much as the next person ☕️ but if it's convenient and tastes good too, why not? 🤷‍♀️ maybe i'll have to give that mid-range whole foods option a try 🤑
 
Instant coffee is lowkey winning the game right now 🤯! I mean, 77% prefer instant over drip-brewed? That's insane. I've always been skeptical about instant coffee, but maybe they're finally getting it right 😂. And yeah, who needs all that fuss when you can have a good cuppa at an affordable price point? My daily grind (haha, get it?) just got a whole lot easier ☕️.
 
omg i gotta say i'm lowkey surprised about this instant coffee thing lol i mean i know some ppl swear by it but i've always been like "no thanks" i just can't replicate that drip-brewed goodness at home . guess the masses are gonna be sipping on instant joe now tho idk if i'll join them though i mean whats wrong with a good ol' fashioned coffee maker anyway?
 
I'm like "what's up with this instant coffee obsession?!" I mean, I used to think it was all about the fancy brewing methods and high-end beans, but I guess those days are over 🤯. Seriously though, who knew that mid-range options could be so good? 🤑 My morning routine just got a whole lot easier - no more fussing around with beans or water temps for me! 😂 Now if you'll excuse me, I'm gonna go grab my trusty instant coffee and enjoy the fact that it's basically the new gold standard 💁‍♀️.
 
so instant coffee actually beats drip brewed? 🤔 that's wild... i mean i've had my fair share of instant coffee before but never thought it could be better than the real thing... what's the deal with this mid-range whole foods option tho? is it just because it's affordable or is there something special about it? also, don't get me wrong but if instant coffee becomes the new gold standard i'm still gonna have my pour-over days 😂.
 
I'm low-key shocked by this instant coffee thingy! I mean, I always knew it was good but I never thought it'd take down drip brew like that 77% number is wild 🤯. And yeah, it's not like it's some fancy-schmancy third-wave stuff, just a mid-range option from Whole Foods 🤑. I've been drinking it for ages and now people are saying it's the best quality-to-price ratio? No wonder I'm obsessed 😂. But for real though, if you're looking for an easy way to get your morning coffee fix without breaking the bank or having to deal with a mediocre cup, instant might just be the way to go 🤔
 
omg what's wrong with people who prefer drip-brewed coffee anymore? instant coffee is where it's at 🤦‍♂️ I mean, 77% of people prefer it and who can blame them, it's so convenient and affordable. I'm all about that third-wave life 😏 but hey, more power to those who still swear by traditional brewing methods.

I've been drinking instant coffee for years and now I know why - the mid-range option from Whole Foods is a GAME CHANGER 🤑. I never thought I'd say this but I think it's all about that quality-to-price ratio. And honestly, if you're not getting enough sleep like me, who needs fancy pour-overs? A good morning coffee is just as essential to waking up 😴.

I'm loving the idea of instant coffee becoming a thing - maybe we'll see a resurgence in single-serve makers soon? 🤔 and can someone please test more sleep masks because I need that beauty sleep 💤.
 
OMG, I KNOW RIGHT!!! 🤯 I'm surprised too!! I've been drinking instant coffee for ages because it's just so convenient and affordable! But I guess some people might miss out on that good ol' brew taste 😐 anyway, I'm totally stoked that there's a mid-range option from Whole Foods that won the blind taste test. It makes sense that it was a more affordable option - sometimes you can't beat quality at a lower price 🤑 and also, let's be real who has time to mess around with coffee beans and brewing methods when you're running late for work ⏰
 
omg i'm so surprised!!! instant coffee really is the bomb rn 🤯 i've been drinking it for ages and never thought it was better than drip brew, but i guess you're right - that mid-range option from whole foods is fire 💥 can't wait to try some out myself! 😂
 
ugh no way instant coffee is the new gold standard 3% prefer drip-brewed anything over instant and those 77% are probably just in it for the convenience lol who needs nuanced flavor when you can have a quick fix? whole foods might be the real MVP here, that mid-range option must be fire 🤣
 
I'm shocked... I mean, not really, because let's be real, instant coffee has been our secret shame for years . But seriously, 77% of people prefer it? That's like saying pizza is better than takeout - yeah, right! Just kidding, but I guess you can't deny the convenience factor. I'm definitely a fan of that mid-range option from Whole Foods, it's like they say, "you get what you pay for"... unless you're paying a lot and then it's probably not worth it . Anyway, who needs drip-brewed coffee when you can have instant? Not me, but hey, more power to those pour-over enthusiasts!
 
come on who needs all those fancy third-wave instant coffees when u can have a decent one from whole foods for like 1/4th the price 😂? i mean, researchers say it's quality-to-price ratio but really its just about convenience and who has time to mess around with pour-overs in the morning 🤪 plus the instant coffee is actually pretty good and not that bad for u either
 
instant coffee making waves lol i mean who knew those fancy third wave options would get left in the dust? sounds like my morning coffee routine just got a major upgrade 🤣, i've been using instant for years and never thought twice about it, guess i was wrong... still not sure how people manage to make a good cuppa drip brewing tho. anyway, if convenience is key then instant all day long 👍
 
I gotta say, I'm surprised too! Who'd have thought instant coffee would give drip-brewed a run for its money? 🤔 I've always been a fan of that fancy-schmancy pour-over stuff myself, but hey, convenience and affordability are definitely winning the day now. If you're looking for a quick caffeine fix without sacrificing flavor, instant coffee might be the way to go. Just don't expect it to replace my morning ritual anytime soon! 😊
 
🤔 So I was reading this article about instant coffee taking over in a blind taste test and I gotta say I'm kinda surprised 😮. I mean, I've always thought of it as that inferior cousin of drip-brewed coffee, but apparently 77% of people prefer it? 🤯 That's a pretty big number! I guess what's interesting is that it wasn't one of those fancy-schmancy third-wave options that won out, but rather some mid-range stuff from Whole Foods. It just goes to show you that sometimes the humble things in life are actually the best. 👍

I do wonder though if this means we'll start seeing more people ditching their coffee makers and switching to instant coffee full-time 💨. I mean, there's definitely something to be said for convenience and affordability... but at what cost? 😂 Do you guys still prefer your drip-brewed coffee or have you joined the instant coffee fan club? 🤷‍♂️
 
Ugh I'm literally shocked 😱! Who would've thought instant coffee could take over? 🤯 I mean I know some people love it, but 77%? That's crazy talk! 👀 I need to try this mid-range option from Whole Foods ASAP. I've been stuck on my fancy third-wave stuff for too long. Maybe it's time to level up my coffee game... or downscale? 😂 Either way, I'm intrigued.
 
I'm literally SHOOK by this news 🤯! I've always been an instant coffee skeptic, but 77% of people preferring it over drip-brewed? That's wild! 🌪️ And it's not like those fancy-schmancy third-wave options that everyone raves about. Nope, a mid-range option from Whole Foods takes the crown 💸. I'm curious to try some out and see what all the fuss is about... but at the same time, I love my traditional coffee ritual too much 🎀. Can't we just have both? 😂
 
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