ScriptSkunk
Well-known member
Instant coffee is often shunned for its perceived lack of quality compared to specialty drip coffee, but a recent taste test by researchers from Drexel's Food Lab has turned this perception on its head.
A team of 84 participants was given the task of blind-tasting 24 different instant coffees and then comparing them to regular drip coffee. To everyone's surprise, the results showed that 77% of the testers preferred the taste of instant coffee over drip.
This unexpected outcome led researchers to question their initial assumptions about the quality of instant coffee. While many people believe that instant coffee must be inferior due to its convenient packaging and production process, it seems that some high-quality instant coffees can hold their own against traditional specialty coffee.
In fact, one brand of instant coffee - 365 Vienna Roast from Whole Foods - emerged as a clear winner in the taste test, thanks in part to its long Turkish cotton fibers which contribute to a more luxurious feel and better quality to price ratio.
This discovery highlights that instant coffee is not always the inferior option it's made out to be. Whether you're short on time or need a convenient way to get your daily dose of caffeine, high-quality instant coffee might just be worth reconsidering.
A team of 84 participants was given the task of blind-tasting 24 different instant coffees and then comparing them to regular drip coffee. To everyone's surprise, the results showed that 77% of the testers preferred the taste of instant coffee over drip.
This unexpected outcome led researchers to question their initial assumptions about the quality of instant coffee. While many people believe that instant coffee must be inferior due to its convenient packaging and production process, it seems that some high-quality instant coffees can hold their own against traditional specialty coffee.
In fact, one brand of instant coffee - 365 Vienna Roast from Whole Foods - emerged as a clear winner in the taste test, thanks in part to its long Turkish cotton fibers which contribute to a more luxurious feel and better quality to price ratio.
This discovery highlights that instant coffee is not always the inferior option it's made out to be. Whether you're short on time or need a convenient way to get your daily dose of caffeine, high-quality instant coffee might just be worth reconsidering.
I mean, who needs all that fuss with specialty drip coffee when you can have a decent cuppa in like 2 minutes?!? And omg, the fact that 77% of people prefer instant over drip is just mind blown! I'm definitely gonna start switching to instant from now on, especially since brands like Whole Foods are doing it right with their quality and price ratio. 
! Who knew instant coffee could give drip coffee a run for its money? It's like they always say "you can't judge a book by its cover" - or in this case, a cup of coffee 
️. I mean, 77% prefer the taste? That's like saying pineapple on pizza is actually a good combo 
(just kidding, don't @ me about that one 
). But seriously, if high-quality instant coffees can compete with drip, then I say let's give 'em a chance! Maybe I'll start stockpiling 365 Vienna Roast for my late-night study sessions or morning pick-me-ups... or just because 
. Who knows, maybe instant coffee will be the new cool kid on the block 
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. And I gotta say, 365 Vienna Roast sounds like my new fave - long Turkish cotton fibers = luxurious feel and quality at an affordable price? Yes pls 
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. Maybe all these years I've been judging it too harshly, maybe instant coffee can actually compete with that fancy specialty stuff? The whole 'luxurious feel' thing from those Turkish cotton fibers sounds pretty cool too 
. Definitely gonna have to give it a shot and see if it's worth the hype 
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. I mean, who wouldn't want to trade in their slow-brewing drip coffee for something that's quick, easy, and tastes just as good? I'm sold on the long Turkish cotton fibers thing too - it's all about the little details, right? And the fact that it's not super pricey is a major win. Instant coffee just got a whole lot cooler in my book 
I'm surprised too! Instant coffee getting a reprieve from its 'lowly' status. 77% preferring it over drip is crazy talk. I mean, who needs the hassle and pretentiousness of specialty coffee when you can have good old instant? 
. But seriously though, 77% of people preferred the taste? That's crazy! I guess you can't knock something until you try it, right? And that one brand, 365 Vienna Roast, sounds like a total game changer. Who knew Turkish cotton fibers could make such a difference in coffee quality? 
. and let's be real, convenience is key, especially when you're running late or need a quick pick-me-up 
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. It's all about the little things, like those Turkish cotton fibers... who knew that could make such a difference? 
The future of coffee is looking bright for instant lovers like me 
I'm so surprised by this study!!! I've always been a drip coffee fan but I never thought I'd say this... I mean I've had some decent instant coffees in the past but who knew it could hold its own against specialty drip? The fact that 77% of testers preferred it is mind-blowing. And that brand from Whole Foods sounds amazing 
I JUST HEARD THE CRAZIEST THING ABOUT INSTANT COFFEE!!! IT TURNS OUT THAT MOST PEOPLE ARE WRONG ABOUT IT BEING WORSE THAN Drip COFFEE!!! 77% OF TESTERS PREFERRED INSTANT OVER Drip COFFEE! I MEAN, I ALWAYS THOUGHT INSTANT WAS JUST FOR WHEN YOU'RE IN A HURRY BUT NOW I'M THINKING THERE'S ACTUALLY GOOD STUFF OUT THERE THAT CAN HOLD ITS OWN AGAINST TRADITIONAL COFFEE!!! THE BRAND 365 VIENNA ROAST EVEN CAME OUT ON TOP!!! HOW IS THIS POSSIBLE?! SHOULD WE START GETTING MORE OF THESE CONVENIENT PACKAGES IN OUR LIVES? 
i mean I know instant coffee has its perks but 77% liking it over drip is insane 
