Researchers have been chewing gum for thousands of years, long before the flavor fades and without any clear nutritional benefits. The habit dates back at least 8,000 years to Scandinavia, where people chewed birchbark pitch to soften it into a glue for tools. Other ancient cultures also chewed tree resins for pleasure or soothing effects.
Fast forward to the late 19th and early 20th centuries, when William Wrigley Jr. turned chewing gum into a mass consumer habit through innovative marketing. Brands like Juicy Fruit and Spearmint promoted gum as a way to calm nerves, curb hunger, and stay focused. At the time, an article from 1916 even advised people to chew gum if they were feeling anxious or depressed.
Recent studies have shed new light on why chewing gum might actually help with focus and stress relief. A review of decades of brain-imaging studies found that chewing alters brain activity in regions tied to movement, attention, and stress regulation. This includes the activation of higher-order regions linked to attention, alertness, and emotional control.
EEG studies found brief shifts in brain-wave patterns linked to heightened alertness and what researchers call "relaxed concentration." However, it's essential to note that these effects are often short-lived, and gum may simply feed our desire to fidget. While sugar-free gum may help reduce cavities, excessive chewing can harm teeth or trigger other side effects.
Future research should address longer-term impacts, isolate flavor or stress variables, and explore potential therapeutic applications. For now, it's clear that chewing gum can have a calming effect on the brain in certain situations β but its benefits are not universal and more studies are needed to fully understand its effects.
Fast forward to the late 19th and early 20th centuries, when William Wrigley Jr. turned chewing gum into a mass consumer habit through innovative marketing. Brands like Juicy Fruit and Spearmint promoted gum as a way to calm nerves, curb hunger, and stay focused. At the time, an article from 1916 even advised people to chew gum if they were feeling anxious or depressed.
Recent studies have shed new light on why chewing gum might actually help with focus and stress relief. A review of decades of brain-imaging studies found that chewing alters brain activity in regions tied to movement, attention, and stress regulation. This includes the activation of higher-order regions linked to attention, alertness, and emotional control.
EEG studies found brief shifts in brain-wave patterns linked to heightened alertness and what researchers call "relaxed concentration." However, it's essential to note that these effects are often short-lived, and gum may simply feed our desire to fidget. While sugar-free gum may help reduce cavities, excessive chewing can harm teeth or trigger other side effects.
Future research should address longer-term impacts, isolate flavor or stress variables, and explore potential therapeutic applications. For now, it's clear that chewing gum can have a calming effect on the brain in certain situations β but its benefits are not universal and more studies are needed to fully understand its effects.