Honestly, I think it's wild that people are making such big promises about reducing waste in the beauty industry 
. Like, $500 billion is a huge amount of money, but if they can't even get their act together on single-use plastics, what's the point?
I've noticed that a lot of brands use terms like "clean" or "sustainable" without really backing it up with facts. It feels like just another marketing buzzword to me
. I mean, I'd love to see some actual numbers and certifications behind these claims.
And don't even get me started on the lack of transparency around ingredients and manufacturing processes
. If you're going to call yourself a "clean" brand, shouldn't that include knowing what's actually in your products? It seems like most brands are just winging it here.
I'm all for regulation and standardization, but I think we need more than just guidelines
. We need actual standards for sustainability claims, so consumers can make informed decisions about the products they're buying.
And yeah, market leadership and consumer advocacy are key
. If enough people demand better from brands, maybe they'll start to take notice and actually make some changes. But we need to keep pushing them until that happens 
. Like, $500 billion is a huge amount of money, but if they can't even get their act together on single-use plastics, what's the point? I've noticed that a lot of brands use terms like "clean" or "sustainable" without really backing it up with facts. It feels like just another marketing buzzword to me
. I mean, I'd love to see some actual numbers and certifications behind these claims.And don't even get me started on the lack of transparency around ingredients and manufacturing processes
. If you're going to call yourself a "clean" brand, shouldn't that include knowing what's actually in your products? It seems like most brands are just winging it here.I'm all for regulation and standardization, but I think we need more than just guidelines
. We need actual standards for sustainability claims, so consumers can make informed decisions about the products they're buying.And yeah, market leadership and consumer advocacy are key
. If enough people demand better from brands, maybe they'll start to take notice and actually make some changes. But we need to keep pushing them until that happens 
500 billion is a lot of cash being thrown around, but if they can't even get their act together on sustainability, then what's the point? 
Consumers are getting smarter and seeing through all the marketing hype, especially with "clean beauty" being used as a buzzword for anything that's not genuinely sustainable 
. Major brands like L'Oréal and Estee Lauder need to step up their game and take concrete action on reducing waste and increasing recycling rates 
. We need more transparency and standardization in the industry, not just empty promises 
#SustainabilityInBeauty #CleanUpTheIndustry