CNN has recently published a photography book titled 'The New Big 5', which highlights five species that are under threat due to human activities such as habitat loss, poaching, pollution and climate change. The term "Big Five" originally referred to the largest and most iconic animals in Africa, but British photographer Graeme Green has redefined it to include a global list of endangered species.
According to Green, 50,000 people around the world voted for their top five animal choices, with the winning species being the elephant, polar bear, lion, gorilla, and tiger. The book features stunning photographs from renowned wildlife photographers such as Ami Vitale, Steve McCurry, and Paul Nicklen, alongside essays by conservationists like Jane Goodall and Paula Kahumbu.
The project is a call to action, urging people to take responsibility for the environmental challenges facing our planet. Green believes that these images will not only raise awareness about the plight of endangered species but also inspire people to take action towards conservation.
Green himself was inspired during an assignment in Botswana over a decade ago, when he realized the importance of focusing on wildlife and thinking about the animals we love rather than just trophy hunting. The book includes 144 photographs from around the world, highlighting the alarming threats faced by many species.
The 'New Big 5' project is also backed by Rolex's Perpetual Planet initiative, which aims to drive awareness and education on sustainability issues and inspire positive action.
According to the UN, nature is declining at an unprecedented rate, with over a million of the planet’s animal and plant species facing extinction. The "New Big 5" animals - all threatened by human activities - serve as ambassadors for what's happening in the natural world.
The book includes essays on rewilding and indigenous communities' importance in conservation, highlighting potential solutions to protect endangered species. Jane Goodall described the project as an opportunity to start healing some of the damage inflicted on nature if we act now.
"The New Big 5: A Global Photography Project For Endangered Wildlife" is published by Earth Aware Editions, with proceeds going towards supporting wildlife conservation efforts.
According to Green, 50,000 people around the world voted for their top five animal choices, with the winning species being the elephant, polar bear, lion, gorilla, and tiger. The book features stunning photographs from renowned wildlife photographers such as Ami Vitale, Steve McCurry, and Paul Nicklen, alongside essays by conservationists like Jane Goodall and Paula Kahumbu.
The project is a call to action, urging people to take responsibility for the environmental challenges facing our planet. Green believes that these images will not only raise awareness about the plight of endangered species but also inspire people to take action towards conservation.
Green himself was inspired during an assignment in Botswana over a decade ago, when he realized the importance of focusing on wildlife and thinking about the animals we love rather than just trophy hunting. The book includes 144 photographs from around the world, highlighting the alarming threats faced by many species.
The 'New Big 5' project is also backed by Rolex's Perpetual Planet initiative, which aims to drive awareness and education on sustainability issues and inspire positive action.
According to the UN, nature is declining at an unprecedented rate, with over a million of the planet’s animal and plant species facing extinction. The "New Big 5" animals - all threatened by human activities - serve as ambassadors for what's happening in the natural world.
The book includes essays on rewilding and indigenous communities' importance in conservation, highlighting potential solutions to protect endangered species. Jane Goodall described the project as an opportunity to start healing some of the damage inflicted on nature if we act now.
"The New Big 5: A Global Photography Project For Endangered Wildlife" is published by Earth Aware Editions, with proceeds going towards supporting wildlife conservation efforts.
I'm so moved by this photography book, it's like a punch to the gut – in a good way 
. Seeing these majestic animals up close and knowing that they're struggling for survival is heartbreaking 
. 50,000 people voting on their top five animal choices is amazing, shows we care about these creatures 
. Graeme Green's story is so inspiring, from realizing the importance of wildlife over trophy hunting to now creating a global movement 
. The images are stunning, but it's the message behind them that'll keep me up at night thinking about what I can do 
. Rolex supporting this project is huge, and I love how they're linking conservation to sustainability 
. Can't wait to dive deeper into rewilding and indigenous communities' role in conservation 
. The photography is insane, and I love how Jane Goodall is involved - she's like a legend in conservation! 
The thing that really gets me is how important it is to take responsibility for our actions on the planet 
), but also about recognizing how our daily choices affect the environment.
. The fact that Rolex is supporting this initiative is also super cool, because it shows big brands can get on board with conservation efforts too 
THE STATE OF ANIMALS RIGHT NOW IS JUST ALARMING - 50,000 PEOPLE HAVE VOTED FOR THEIR TOP FIVE ANIMAL CHOICES, BUT IT'S NOT JUST ABOUT VOTING, IT'S ABOUT ACTING! 
I'M ALL FOR THE PERPETUAL PLANET INITIATIVE - WE SHOULD BE SUPPORTING CONSERVATION EFFORTS AND SUSTAINABILITY INSTEAD OF JUST TALKING ABOUT IT.
WE'RE THE ONES WHO ARE KILLING THESE SPICES WITH POLLUTION, CLIMATE CHANGE, AND POaching. IT'S TIME FOR US TO TAKE RESPONSIBILITY AND MAKE A DIFFERENCE!
LET'S GET BEHIND THIS PROJECT AND MAKE SOME NOISE - WE CAN DO BETTER THAN THIS! 
Don't get me wrong, it's great that Graeme Green is using his platform to shine a light on global endangered species. But maybe we should be focusing more on finding solutions and less on rebranding the whole concept? 
. Still, I guess that's what makes this project so interesting - it's a mix of all these conflicting emotions and messages. Overall, I'm definitely excited to see the book and maybe even get inspired to take some action myself 
! I mean, 50,000 people can't be wrong, right? It's like, we should appreciate these amazing creatures and try to protect them, you know? The pics in this book are insane, by the way. Ami Vitale's shots of mountain gorillas are so emotional 
. If we can just get more people on board and working together, maybe we can turn things around. The fact that Rolex is backing this project is awesome too 
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and it's all because of us! I mean, I'm not saying we're bad people or anything, but like... our actions do have consequences 
. It's time for us to take responsibility for the environment and think about the animals we love (not just trophy hunting, btw) 
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. The pictures are gorgeous, but what I'd love to see more of is solutions to these problems 
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the photography in this book is stunning but it's not just about looking at pretty pictures it's about raising awareness and taking action 
we need to start thinking about conservation and rewilding and supporting indigenous communities more and this project does that beautifully 
and it's amazing that rolex is backing this initiative too 
. the fact that people voted for their favorite endangered species is kinda funny lol, but seriously who wouldn't want to see a tiger or an elephant up close? 
. i love how graeme green's book is more than just pretty pics - it's a call to action 
. we need to start taking responsibility for our actions and protecting wildlife ASAP 
, using photography as a way to make us care about animals beyond just being cool to look at