The "Rad" trend is sweeping the nation's menswear scene, with David Beckham at its helm. Characterised by a mix of rugged and refined pieces, the style pack is embracing traditional country attire with a modern twist. From tweed blazers to corduroy trousers, the Rads are redefining what it means to be stylishly dressed.
The trend's popularity can be attributed to a growing desire for personal style among men, who are seeking out clothing that exudes a sense of classic elegance without being too formal. As Jason Diamond, an author and cultural commentator, notes, "Men are looking for stuff that's a little more classic, but not formal." This is reflected in the rise of brands like Reiss and Zara, which are now offering country-inspired pieces at affordable prices.
David Beckham, the former England football captain, has been credited with helping to popularise the trend. His latest appearance as guest editor of Country Life magazine showcases his signature style, which combines effortlessly cool with a more rugged aesthetic. From gardening in wellies to posing in tweed blazers and corduroy trousers, Beckham's on-point look is inspiring fans to take up the Rad lifestyle.
But the trend isn't just about high-end fashion – it's also about embracing a more laid-back, analogue way of life. As Johnny Davis, Esquire's style director, notes, "The British pastoral ideal feels like escape – slow, rooted and tactile." This sense of escapism is what's driving the fetishisation of country-inspired fashion.
So how can you look like a rich autumn dad without breaking the bank? From thrift store finds to high-end brands, we've rounded up our top picks for getting the Rad look on a budget. Whether it's a vintage rugby shirt from Rokit or a tweed dog coat from Harris Tweed Isle of Harris, there are plenty of ways to channel your inner country gentleman without burning a hole in your wallet.
The trend's popularity can be attributed to a growing desire for personal style among men, who are seeking out clothing that exudes a sense of classic elegance without being too formal. As Jason Diamond, an author and cultural commentator, notes, "Men are looking for stuff that's a little more classic, but not formal." This is reflected in the rise of brands like Reiss and Zara, which are now offering country-inspired pieces at affordable prices.
David Beckham, the former England football captain, has been credited with helping to popularise the trend. His latest appearance as guest editor of Country Life magazine showcases his signature style, which combines effortlessly cool with a more rugged aesthetic. From gardening in wellies to posing in tweed blazers and corduroy trousers, Beckham's on-point look is inspiring fans to take up the Rad lifestyle.
But the trend isn't just about high-end fashion – it's also about embracing a more laid-back, analogue way of life. As Johnny Davis, Esquire's style director, notes, "The British pastoral ideal feels like escape – slow, rooted and tactile." This sense of escapism is what's driving the fetishisation of country-inspired fashion.
So how can you look like a rich autumn dad without breaking the bank? From thrift store finds to high-end brands, we've rounded up our top picks for getting the Rad look on a budget. Whether it's a vintage rugby shirt from Rokit or a tweed dog coat from Harris Tweed Isle of Harris, there are plenty of ways to channel your inner country gentleman without burning a hole in your wallet.
, its all about embracing that classic country vibe but with a more modern twist, you know? its not just for old guys in tweed blazers lol 
but also for guys who wanna dress up their everyday look without looking too formal. and honestly, david beckham's influence on the trend is no surprise, he's always been pretty stylish 
. but what i love about this trend is that its not just about fashion, its also about embracing a more laid-back lifestyle, being slow and rooted in a world thats super fast 
. 
. or you can find affordable options at high-end brands that offer more country-inspired pieces, like reiss and zara 
. 
It just seems like a bunch of rich dads trying to be stylish by wearing tweed and corduroy. Newsflash: it's just comfortable clothes, guys! 
And what's with the obsession over country-inspired fashion? Like, we live in a modern world, not the 19th century. Can't we just wear some nice jeans and a plain white tee like normal people?
I mean, who thought it was a good idea to wear corduroy trousers again? And don't even get me started on the tweed blazers - it's all just a bit too much, if you ask me 
David Beckham can pull it off because he's always been a bit of a rebel, but for the rest of us, it's just gonna look like we're trying way too hard 
rn! like, who says you can't be stylish and relaxed at the same time? i've been eyeing those corduroy trousers from zara and i need them ASAP 
i'm thinking of getting a tweed blazer like david beckham's for prom next year 
i just got mine last week and Ive been rocking it nonstop its perfect for those chilly autumn days 
. Like, who says you can't wear a wellie with a tweed jacket? It's all about mixing and matching different pieces to create your own unique look on a budget 
! I mean, who wouldn't want to look like a super stylish country gent? 
He's always been a style icon, and now he's inspiring guys to take up the Rad lifestyle – who wouldn't want to be a cool country gent?