TikTok's First Week as a US Company Was a Catastrophe
Just over a week ago, ByteDance sold TikTok to a group of US investors, including Oracle, for nearly $3 billion. The app had already gained more than 1 billion users worldwide under Chinese ownership, surpassing its competitors like Instagram. However, TikTok's short-lived tenure in the United States has been marred by controversy and technical issues.
Upon arrival, TikTok altered its privacy policy to collect more data from its users, including precise location tracking. This change sparked suspicion among the new owners and raised questions about their intentions with user data. The updated policy was seen as a red flag, given that major social networks often have similar practices.
The US experienced two major events during this period: a severe snowstorm that crippled Oracle's data centers, which TikTok relies on, causing widespread outages and technical issues for the app. Many users reported being unable to upload videos or receive views despite having significant followings.
Meanwhile, prominent figures tried to use TikTok to express their outrage over a violent incident involving border patrol agents, only to find that their videos were not posting or receiving views. Users, including celebrities like Billie Eilish and California state senator Scott Weiner, accused TikTok of stifling content critical of federal immigration agents.
The backlash was swift, with media outlets and politicians calling out the app for censorship. The Democratic senator Chris Murphy even described the alleged censorship as a "threat to democracy." Oracle issued a statement attributing the issues to technical problems following a power outage caused by the winter storm.
Gavin Newsom, the governor of California, announced an investigation into whether TikTok had censored videos critical of Donald Trump, further fueling public criticism. The app's woes have led to a mass exodus of users, with many departing in response to concerns about censorship.
A new competitor, Upscrolled, has capitalized on TikTok's perceived flaws and risen to the top spot in the US Apple App Store and third spot in the Google Play Store. Users are increasingly seeking alternative platforms that promise less censorship, giving rise to a fear of digital government incursions.
TikTok's struggles serve as a stark reminder that social media companies must prioritize user trust above all else. With over 1 billion users worldwide, it is unlikely that TikTok will completely vanish as a result of these failures. However, its first week in the US has left a lasting impact on the app's reputation and raised concerns about its future success.
Just over a week ago, ByteDance sold TikTok to a group of US investors, including Oracle, for nearly $3 billion. The app had already gained more than 1 billion users worldwide under Chinese ownership, surpassing its competitors like Instagram. However, TikTok's short-lived tenure in the United States has been marred by controversy and technical issues.
Upon arrival, TikTok altered its privacy policy to collect more data from its users, including precise location tracking. This change sparked suspicion among the new owners and raised questions about their intentions with user data. The updated policy was seen as a red flag, given that major social networks often have similar practices.
The US experienced two major events during this period: a severe snowstorm that crippled Oracle's data centers, which TikTok relies on, causing widespread outages and technical issues for the app. Many users reported being unable to upload videos or receive views despite having significant followings.
Meanwhile, prominent figures tried to use TikTok to express their outrage over a violent incident involving border patrol agents, only to find that their videos were not posting or receiving views. Users, including celebrities like Billie Eilish and California state senator Scott Weiner, accused TikTok of stifling content critical of federal immigration agents.
The backlash was swift, with media outlets and politicians calling out the app for censorship. The Democratic senator Chris Murphy even described the alleged censorship as a "threat to democracy." Oracle issued a statement attributing the issues to technical problems following a power outage caused by the winter storm.
Gavin Newsom, the governor of California, announced an investigation into whether TikTok had censored videos critical of Donald Trump, further fueling public criticism. The app's woes have led to a mass exodus of users, with many departing in response to concerns about censorship.
A new competitor, Upscrolled, has capitalized on TikTok's perceived flaws and risen to the top spot in the US Apple App Store and third spot in the Google Play Store. Users are increasingly seeking alternative platforms that promise less censorship, giving rise to a fear of digital government incursions.
TikTok's struggles serve as a stark reminder that social media companies must prioritize user trust above all else. With over 1 billion users worldwide, it is unlikely that TikTok will completely vanish as a result of these failures. However, its first week in the US has left a lasting impact on the app's reputation and raised concerns about its future success.