Elon Musk's Twitter Purge Leaves High-Profile Accounts Confused
In a surprise move, the billionaire CEO of SpaceX and Tesla, Elon Musk, has scrapped his plan to "wind down" verified blue check marks on the social media platform. Instead, he single-outed the New York Times' main account from his list of high-profile users that were expected to lose their coveted blue badges. The news comes as a blow to legacy blue check holders, who woke up to find that their verification marks had been appended with a new label reading: “This account is verified because it’s subscribed to Twitter Blue or is a legacy verified account.”
The move appears to be part of Musk's ongoing campaign against "legacy" blue checks, which he has been threatening to take away since taking over the platform last fall. However, experts warn that the new labeling system could risk making it easier for people to scam or impersonate high-profile users.
In a tweet announcing the change, Musk said: “Oh ok, we’ll take it off then,” after the New York Times' main account lost its blue check mark over the weekend. The billionaire had previously expressed frustration with the outlet's coverage, calling it "boring and propaganda."
The change has sparked confusion among Twitter users, who are now left wondering whether verified accounts are notable individuals or simply users who have paid to join Twitter Blue. Prominent users such as actor William Shatner and anti-bullying activist Monica Lewinsky had pushed back against the idea of paying for a feature that keeps them safe from impersonation.
By muddying the reason accounts are verified, Musk's new labeling system could drive revenue, which could help him pay off significant debt after buying Twitter for $44 billion. However, experts question whether reserving verification for paid users will reduce the number of bots on the site, an issue Musk has raised on and off over the past year.
The move is just the latest example of Twitter creating confusion and whiplash for users over feature changes. As Musk continues to guide decisions about the platform more by whims than by policy, it remains to be seen how this change will affect user engagement and trust in the platform.
In a surprise move, the billionaire CEO of SpaceX and Tesla, Elon Musk, has scrapped his plan to "wind down" verified blue check marks on the social media platform. Instead, he single-outed the New York Times' main account from his list of high-profile users that were expected to lose their coveted blue badges. The news comes as a blow to legacy blue check holders, who woke up to find that their verification marks had been appended with a new label reading: “This account is verified because it’s subscribed to Twitter Blue or is a legacy verified account.”
The move appears to be part of Musk's ongoing campaign against "legacy" blue checks, which he has been threatening to take away since taking over the platform last fall. However, experts warn that the new labeling system could risk making it easier for people to scam or impersonate high-profile users.
In a tweet announcing the change, Musk said: “Oh ok, we’ll take it off then,” after the New York Times' main account lost its blue check mark over the weekend. The billionaire had previously expressed frustration with the outlet's coverage, calling it "boring and propaganda."
The change has sparked confusion among Twitter users, who are now left wondering whether verified accounts are notable individuals or simply users who have paid to join Twitter Blue. Prominent users such as actor William Shatner and anti-bullying activist Monica Lewinsky had pushed back against the idea of paying for a feature that keeps them safe from impersonation.
By muddying the reason accounts are verified, Musk's new labeling system could drive revenue, which could help him pay off significant debt after buying Twitter for $44 billion. However, experts question whether reserving verification for paid users will reduce the number of bots on the site, an issue Musk has raised on and off over the past year.
The move is just the latest example of Twitter creating confusion and whiplash for users over feature changes. As Musk continues to guide decisions about the platform more by whims than by policy, it remains to be seen how this change will affect user engagement and trust in the platform.