Elon Musk's Twitter Purge Hasn't Gone as Planned, Targeting a Single Major Publication
In an effort to weed out blue check marks from legacy users, Elon Musk's Twitter purge has taken an unexpected turn. Instead of eliminating the coveted verification badge for all high-profile users, the platform targeted a single major publication that had previously expressed skepticism about paying for the service.
The New York Times' main account lost its blue check mark over the weekend after Elon Musk tweeted "Oh ok, we'll take it off then" in response to an account from the newspaper engaging with Musk's anti-legacy verification stance. This move has sparked confusion among users and raises questions about Twitter's priorities under Musk's leadership.
A new label now appears on legacy blue check holders, stating that their accounts are verified because they're subscribed to Twitter Blue or are a legacy verified account. However, this language obscures whether these accounts are notable individuals or simply users who have paid for verification. The change has been met with criticism from experts, who warn it could make it easier for scammers and impersonators to target high-profile users.
While the New York Times' main account lost its blue check mark, other accounts, such as those for its arts, travel, and books content, remained verified. It's unclear why the newspaper doesn't have a gold "organizations" check mark, like other reputable news outlets.
The move has also highlighted Musk's tendency to guide decisions through whims rather than policy. The billionaire's ongoing campaign against legacy blue checks began shortly after he bought Twitter last fall. The paid feature was initially launched in December but was put on pause due to concerns about celebrity and corporate impersonators.
Musk has previously presented the changes as a way of treating everyone equally, stating that there shouldn't be different standards for celebrities. However, critics argue that this plan could drive revenue and is not designed to address the issues of scammers and impersonators on the platform.
The Twitter purge also comes ahead of Musk's new plan to recommend only verified accounts in users' "For You" feeds alongside the accounts they follow, starting on April 15.
In an effort to weed out blue check marks from legacy users, Elon Musk's Twitter purge has taken an unexpected turn. Instead of eliminating the coveted verification badge for all high-profile users, the platform targeted a single major publication that had previously expressed skepticism about paying for the service.
The New York Times' main account lost its blue check mark over the weekend after Elon Musk tweeted "Oh ok, we'll take it off then" in response to an account from the newspaper engaging with Musk's anti-legacy verification stance. This move has sparked confusion among users and raises questions about Twitter's priorities under Musk's leadership.
A new label now appears on legacy blue check holders, stating that their accounts are verified because they're subscribed to Twitter Blue or are a legacy verified account. However, this language obscures whether these accounts are notable individuals or simply users who have paid for verification. The change has been met with criticism from experts, who warn it could make it easier for scammers and impersonators to target high-profile users.
While the New York Times' main account lost its blue check mark, other accounts, such as those for its arts, travel, and books content, remained verified. It's unclear why the newspaper doesn't have a gold "organizations" check mark, like other reputable news outlets.
The move has also highlighted Musk's tendency to guide decisions through whims rather than policy. The billionaire's ongoing campaign against legacy blue checks began shortly after he bought Twitter last fall. The paid feature was initially launched in December but was put on pause due to concerns about celebrity and corporate impersonators.
Musk has previously presented the changes as a way of treating everyone equally, stating that there shouldn't be different standards for celebrities. However, critics argue that this plan could drive revenue and is not designed to address the issues of scammers and impersonators on the platform.
The Twitter purge also comes ahead of Musk's new plan to recommend only verified accounts in users' "For You" feeds alongside the accounts they follow, starting on April 15.