When Sunday night rolls around and all I can think about is unwinding with some sweats, wine, and a TV show, I'm not in the mood for Estée Lauder Advanced Night Repair Serum Synchronized Multi-Recovery Complex advertisements. It seems like that's exactly what Netflix had in mind when they commissioned season two of "Nobody Wants This," starring Adam Brody as Noah, the so-called "hot rabbi" and love interest to Kristen Bell's Joanne, an atheist podcaster considering conversion.
As much as I try to focus on the plot, with its cultural differences, disapproving family members, and life lessons learned, my attention keeps drifting to the product placements. The pair of lovers sips coffee and doughnuts from Dunkin', while Noah gifts Joanne a gold Jennifer Meyer necklace. Even in a pasta making class, the chef reminds them they booked it through an Airbnb experience.
The show's creators seem to believe that adding these product placements will make the world feel more authentic, but it comes across as forced and heavy-handed. The focus on brands like Estée Lauder, Flamin' Hot Cheetos, and Seventh Generation feels particularly egregious. It's almost like a parody of product placement in movies.
One can't help but wonder if Netflix is genuinely committed to avoiding brand integration or if they're just looking for ways to make their shows more lucrative. The company claims that these placements are added by creators who believe they enhance the story, but the sheer number and frequency of these advertisements suggest otherwise.
The line between advertising and storytelling has become increasingly blurred in modern television. Shows like "Stranger Things" have made it clear that brands can be used to generate buzz and revenue, even if they don't entirely fit into the narrative. Netflix's own success stories, such as "House of Cards," demonstrate how product placements can be woven seamlessly into a show.
It's hard not to feel that "Nobody Wants This" has become sponcon slop – a term coined by users on Reddit who criticized the show for its excessive brand integration. Maybe it's time for Netflix executives to take note and scale back on these advertisements, as even they seem to agree: nobody wants this.
As much as I try to focus on the plot, with its cultural differences, disapproving family members, and life lessons learned, my attention keeps drifting to the product placements. The pair of lovers sips coffee and doughnuts from Dunkin', while Noah gifts Joanne a gold Jennifer Meyer necklace. Even in a pasta making class, the chef reminds them they booked it through an Airbnb experience.
The show's creators seem to believe that adding these product placements will make the world feel more authentic, but it comes across as forced and heavy-handed. The focus on brands like Estée Lauder, Flamin' Hot Cheetos, and Seventh Generation feels particularly egregious. It's almost like a parody of product placement in movies.
One can't help but wonder if Netflix is genuinely committed to avoiding brand integration or if they're just looking for ways to make their shows more lucrative. The company claims that these placements are added by creators who believe they enhance the story, but the sheer number and frequency of these advertisements suggest otherwise.
The line between advertising and storytelling has become increasingly blurred in modern television. Shows like "Stranger Things" have made it clear that brands can be used to generate buzz and revenue, even if they don't entirely fit into the narrative. Netflix's own success stories, such as "House of Cards," demonstrate how product placements can be woven seamlessly into a show.
It's hard not to feel that "Nobody Wants This" has become sponcon slop – a term coined by users on Reddit who criticized the show for its excessive brand integration. Maybe it's time for Netflix executives to take note and scale back on these advertisements, as even they seem to agree: nobody wants this.